Friday Favourites
Hermès limited edition Leica, portraits as specimens, innovative tableware and a 3D journey through the House of Detention, all on this week's Friday Favourites.
Posted on May 11 2012
Read more
0
Brand naming with flavour
Technology products are going all out to take names from the kitchen cupboard. Android operating systems have been given dessert-related titles: Cupcake, Ice Cream Sandwich, Jellybean and Key Lime Pie. Perhaps we could call it 'Ingredient Branding' or 'Recipe Naming' but this is a great way to add some flavour to products and brands, to make their names memorable and add some personality into a portfolio.
Posted on May 08 2012
Read more
2