Returning Pernod Ricard's premium Plymouth Gin brand to its roots.
Global brand identity for AkzoNobel's premium paints range.
An Inspiring brand identity and repositioning with effective global harmonisation for Unilever's margarines.
Capturing the spirit of the famous Mahiki club for a new, premium coconut liqueur brand.
Creating real personality for Tip Top, New Zealand's favourite ice-cream brand.
A new brand creation, including positioning and naming, for the first 100% organic soft drinks range for Europe.
Brancott Estate
Black & White teashops
Herman Jansen
Our naming expert Andy Kirk gives 8 tips on avoiding the pitfalls in brand naming: http://t.co/TGDCev1s thanks @scrimnodkirk !
15 May 2012 Tweeted by Design_Bridge
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The winners of the D&AD Student Awards for packaging have now been announced. Graham Shearsby talks about his experience of judging the inspiring range of entries that came through from across the world, with comments from fellow judge Asa Cook.
Posted on May 03 2012
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The third (and final) post from our expert Andy Kirk, providing top tips on Naming. Here we have 8 tips to help you to be aware of the problems in creating a brand name and how to stay on track.
Posted on May 15 2012
Pixel portraits, Chris Ware's New Yorker cover, John Cleese on Creativity and Fischli & Weiss on this week's Friday Favourites.
Posted on May 04 2012
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