You’ll find a whole lot of smiles in our studios today, as we brought home 4 shiny new trophies from the DBA Design Effectiveness Awards ceremony last night.
We’re delighted to have won a silver award for our work with innovative bespoke men’s tailor, Dress2Kill. Stitching our collaborative brand idea, ‘The Creative Tailors Who Dare’, into every touchpoint – from the redefined brand marque, to an experiential launch event, via advertising and marketing materials – Dress2Kill has seen profits double and turnover increase by 50%, despite the economic slowdown.
Our work with AkzoNobel was also recognised by DBA last night, scoring us a silver for our Dulux Once premium paint packaging. Not only does our design solution resonate with consumers and retailers (including doubling sales and providing a 10:1 return on investment for our clients – a fantastic achievement for a major consumer brand), it has also improved Dulux’s environmental footprint.
We are extremely proud to count a bronze award for the repositioning and redesign for Bolsius’ Aromatics candle range. Starting with the insight that Bolsius candles scent your house 100% naturally, we created the ‘True scents, true moods’ idea. After our redesign, Bolsius has trebled sales, doubled its market share in the Netherlands, moved into new international markets and now has the fastest growing market share in Europe – pretty impressive stuff in a category where global giants moved into the mass-market home fragrance sector.
Our reinvention of the Beerlao Gold brand is a story that we’re incredibly proud of. By really getting under the skin of the Laotian market, we crafted a premium new beer bottle design, rooted in cultural authenticity. Since its February 2014 launch, the brand has achieved an incredible 883% increase in year-on-year sales growth, so we’re thrilled to receive a bronze award in recognition.
In true DB style we had a celebratory beverage last night, so cheers to everybody who was involved.