Announcing the winners of our Student Awards
Thanks to everyone that entered our Student Awards – aka The Dog’s Bollocks Awards – this year. We received over 70 entries by designers from universities up and down the UK, plus some internationally which added an interesting global dimension to proceedings.
Over the course of three days all submissions were reviewed by the whole London studio and then shortlisted for our creative directors to decide the final winners of this year’s Dog’s Bollocks.
The standard of work and range of ideas this year was really impressive, and in total, nine entries really stood out in answering our brief. Below are the two winners and also the seven runners up (after the jump) including images and quotes from our judging panel.
The judges were the Creative Directors here in London, as well as David Helps, Director of 3D Branding & Innovation, and Tim Perkins, Business Development Board Director.
The work was judged by out own internal criteria for determining creativity:
- The brief: Our final interpretation of the challenge
- Insight: The big idea or creative spark from consumer or brand truth or Eureka moment
- Confidence: Sense of purpose, strong point of view
- Inspirational: The Wow! Factor
- Craft skills: Typography, photography, illustration, attention to every detail
- Breakthrough in category: Challenging the category rules
The Dogs Bollocks Winners:
Well done to the winners, who are awarded a paid placement in the London studio, an interview with Creative Directors, Dog’s Bollocks 2011 trophy and £400.
Cathedral City, Micaela Swift
Norwich University College of the Arts
Popular both with the studio and judges, Micaela created a strong idea which was well executed across pack and advertising. A witty observation, which comes directly from the brand name which creates a confident pack. Here were some of the comments from the judges:
“Great idea conceptually, brought to life through an unexpected execution, simple, clear, concise and impactful, I enjoyed seeing this work.
Andy Bryant, Creative Director
“A clever idea beautifully executed works well across all touch points”
Antonia Hayward, Creative Director
“I thought an outstanding and relevant redesign of a familiar brand. Falls into the category ‘wish I’d done that myself’.”
David Annetts, Partnership Creative Director
Schwartz, Dan Bloomfield
Falmouth College of Arts
“A complete reinvention of a ‘faded glory’ brand. Once proudly displayed in 70′s & 80′s kitchen spice racks it’s now often hiding embarrassed in the cupboard and bears poor comparison against own label. This graphic and structural reinvention completely repositions the brand and stylishly places it back on the kitchen worktop.”
David Annetts, Partnership Creative Director
“The brief was to challenge the perceptions of a brand. Dan Bloomfield’s work on the Schwartz brand did what any good design should do, it stood out grabbed my attention without making me think too hard. The use of materials and different format create a distinctive combination that feel right for a modern food brand. I particularly liked the insight behind the idea of understanding the language of cooking…now you can add a pinch of…., or a teaspoon of…
It is simple, distinctive and clearly different to the rest of the category ….just what the brief asked for.”
Tim Perkins, Business Development Board Director
Runners Up
Runners up win a paid placement in the London studio:
Childline by Christopher Page
“A simple but strong identity makes a difficult subject friendly and approachable”
Antonia Hayward, Creative Director
Raleigh by Alexandra Wylde
“A brand that needs re-interpretation, a good choice, a rich communications story, told through multiple touch points, and execution of the nostalgia press ad ‘your journey begins in the garden’ Brought the heritage of the brand to life”
Andy Bryant, Creative Director, Communications
V05 by Kevin Minnis
“A packaging concept with real standout that brings to life the campaign story. It would be interesting to develop this to see how it works on-shelf and in secondary packaging”
Martin Yong, Design Director
Breakaway by Sapphire Wosko
“A very simple idea that instantly opens up a world of possibilities. Liked the re-invention of an everyday classic brand”
Matt Thompson, Design Director
Buxton Water by Rachel Price
“I loved The Buxton Water entry because it was a great example of lateral thinking. The idea of an umbrella to symbolise a bottled water company from the north of England is totally unexpected in the category, yet entirely appropriate. The fact that the concept works so well with the structure of a water bottle itself, would also give the idea a real presence on shelf. I also liked the fact that the idea didn’t just stop with the core product, but extended so well into something aimed at kids. The attention to detail in the typographic link of the branding to the umbrella was also inspired.”
Asa Cook, Design Director and past winner
Fosters by Ashley Janson
“A simple and strong campaign that cleverly combines product and provenance in a striking and iconic way, which works from a packaging level all the way through to communications.”
Michael Gettings, Design Director
Heinz by Paul Bailey
“Great idea behind the “& Heinz” thought – this thought would easily work on press ads and other advertising media. A lot of time and effort has been put into creating the new structures so commendations for that also.”
Hayley Barrett, Designer and past winner
In: Advertising, Brand communications, Corporate Identity, DB Student Awards, Food and Drink, Graphic design, Product design, Structural design · Tags: Awards, Competitions, Students, Universities
on June 22, 2011 at 3:42 pm
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Loving the work, some really good concepts behind the work, but do you still have another runner up to add?
on June 23, 2011 at 8:58 am
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Thanks! We were sent some great work this year. We do have one more to post up, we’re waiting for images from that person, but all the runners up have been told they have a placement.
on July 19, 2011 at 1:45 pm
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Wow the Cathedral City work is stunning.
on November 10, 2011 at 5:08 pm
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[...] Last years winners and runners up Design Bridge D&AD Lecture: How to become a Junior Designer [...]
on November 29, 2011 at 9:48 am
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[...] the winner and runners up will be featured on our Blog. Check out the 2011 winners and finalists here. To download the 2012 brief and find out more about how the competition is judged, please click [...]
on May 22, 2012 at 3:09 pm
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[...] have some nice examples of our previous entries here and we’ve already had some fantastic entries from all over the [...]
on October 18, 2012 at 4:23 pm
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[...] from all over the UK and over the past few years lots of international entries. Check out the winners from 2011 and also 2012 here to see what we’re talking [...]