Author Archive
A name not fit for a queen
Why would a London pub called The Queen Boadicea change its name? Andy Kirk discusses heritage, change and the importance of relevance in naming.
In: Brand communications, Corporate Identity, Naming, Viewpoints · Tags: Brand identity, Pubs, Queen Boadicea
Naming and the consumer
Real names. Real people. Andy Kirk and Peter Laybourne of Fathom International write about how naming research needs to adapt to add value to the naming process.
In: Brand communications, Brand Strategy, Naming, Viewpoints · Tags: Research
11 tips for researching new brand names
Research is becoming an increasingly important tool in finding the right brand name – to help you to select the right one – but also to add even more meaning to a name. Why then is researching a name so poorly handled, and how should it be done? Andy Kirk outlines the key principles for researching new names.
In: Brand communications, Brand Strategy, Corporate Identity, Naming, Viewpoints · Tags: Research
Yell to Hibu – a good naming decision?
Yell Group’s recent decision to rebrand as Hibu has generated a lot of negative responses around the name change. Is the new name a good one? Should it mean something? Andy Kirk discusses the response to a new name and what it really means for a brand.
In: Brand communications, Brand Strategy, Corporate Identity, Naming · Tags: Hibu, Rebranding, Yell
8 tips to avoid the pitfalls in Naming
The third (and final) post from our expert Andy Kirk, providing top tips on Naming. Here we have 8 tips to help you to be aware of the problems in creating a brand name and how to stay on track.
In: Brand communications, Brand Strategy, Naming, Viewpoints · Tags: tips
Brand naming with flavour
Technology products are going all out to take names from the kitchen cupboard. Android operating systems have been given dessert-related titles: Cupcake, Ice Cream Sandwich, Jellybean and Key Lime Pie. Perhaps we could call it ‘Ingredient Branding’ or ‘Recipe Naming’ but this is a great way to add some flavour to products and brands, to make their names memorable and add some personality into a portfolio.
In: Brand communications, Digital, Naming, Product design, Viewpoints · Tags: Android, Google, Ice Cream Sandwich, Raspberry Pi
7 naming tips: knowing the role of your name
Quality over quantity, knowing your audience, category rules and more in Andy’s 7 tips for creating great brand names.
In: Brand communications, Brand Strategy, Naming, Viewpoints · Tags: Brand naming
6 things to get you started on a Naming project
Here’s the first in a series of three posts that share Andy’s tips and advice on how to find a great name for your brand. The first one: 6 things to get you started.
In: Brand communications, Brand Strategy, Corporate Identity, Naming, Viewpoints · Tags: Brand naming, Renaming
13 Tips on naming – unlucky for some?
Recently I read an article called ’13 Tips to Naming Your Startup’. It struck me as a great example of a website attempting to give good advice on brand naming, but ending up giving some poor or misleading advice. Here’s my feedback on the subject.
In: Brand communications, Brand Strategy, Corporate Identity, Naming, Viewpoints · Tags: Brand naming
Studebaker revives the Lark, and the name
I was attracted to the story of R.W. Reed, CEO of the Studebaker Motor Company. He is reviving this classic American marque, attempting to reengineer it to bring modern values to a brand that has been off the production line for over fifty years. Why give yourself the heartache of looking for new names?
In: Naming, New launches, Viewpoints · Tags: Automotive, Studebaker
