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Branding tips from the England rugby coach

Stuart Lancaster gave a speech at a recent event about the challenges he’d faced as the new manager of a newly assembled England rugby team (with a lot of new faces in the squad). He needed to pull them into a unified team in the relatively short space of time before the 6 Nations, and he approached it from a lovely, lateral (and dare I say, brand-centric) perspective.

Can branding save the world?

Attending Future Foods the other week, some colleagues and I sampled jellyfish salad and chicken heart satay, learned about the nutritional possibilities of algae and explored our preconceptions around some non-traditional aspects of the food chain… specifically our food chain.

Lateral thinking in a can

Sometimes it just takes a different perspective to unlock the potential of something. Grocery shopping the other day, I looked properly at the tuna tin section for the first time in a long time – my periodic, half-hearted attempt to try and work out the difference between ‘chunks’ and ‘steak’ rarely bears fruit; they always seem to look the same when you open them.

Magic Pancake night with Bompas & Parr

Last week I went to an ‘Evening of Magic Pancakes’ with Bompas and Parr (with the help of Lyle’s Golden Syrup) to launch their limited edition “Box of Food and Magic” kit.

Will it be a Happy New Year for Brand Rooney?

He’s the second highest earning English football player behind David Beckham, with a portfolio of sponsorship deals that take his already monstrous salary onto another plane. New Year’s Day even saw him scoring again, ending his four month league drought – and his marriage seems to have weathered the storms of last year. On paper, he’s [...]

Posted on Jan 14th 2011 by · Permalink · One Comment
In: Sports branding, Viewpoints · Tags: ,