Author Archive
Once Apon Again In The West?
Love the poster illustrations wrapped around Friday’s Guardian showcasing the launch of Red Dead Redemption, the latest from Rockstar Games, creators of Grand Theft Auto. Let’s call this style neo commercial art. It’s beautifully drawn. There’s a contemporary edge that makes it more convincing than the recent Stella Artois campaign, which felt more self consciously [...]
In: Advertising, Art, Graphic design · Tags: Gaming, Illustration, Red Dead Redemption
Olympic Mascots have a tough job
I might be jumping the gun – or at least going on the B of bang, but I’m saying it now – I LIKE Wenlock and Mandeveille, our Olympic 2012 Mascots. For good or bad, Mascots are a ‘need to have’ for any major sports event and the creators are often on a hiding to nothing. There’s [...]
In: Sports branding, Viewpoints · Tags: London 2012 Olympics, Mascots
When barcodes become brands
Formula 1 – home of strict rule makers and clever rule benders – is enjoying a new controversy. Long term speculation that Ferrari’s red barcode livery was guilty of subliminal branding – and a smokescreen for their continuing association with the Philip Morris Marlboro brand, four years after the rest of the sport voluntarily ceased [...]
In: Advertising, Brand communications, Sports branding, Viewpoints · Tags: Formula 1, Subliminal branding, Tobacco
Which crisps get your vote?
The mainstream political parties in the UK have been moving closer to one other for a while, and now seems that crisp brands are too. Like a New Labour focus group ‘REAL Election Crisps’ and ‘Tyrrell’s Political Potato Chips’ are both inviting us to vote for their winning flavours. Just like the Lib Dems, there [...]
In: Brand communications, Food and Drink, Viewpoints · Tags: Promotions, REAL crisps, Tyrrell's, UK election
