Author Archive

How will Levi’s Go Forth?

When I first read a WARC article featuring Robert Hanson, global president of the Levi’s brand, talk about the new global campaign platform, “Go Forth”, I was intrigued to see how the creative campaign would realise his strategic ambitions.

Virgin Media ad is the right side of madness

I love the latest Virgin Media UK TV commercial because through a simple change of voiceover, it works on a brand level and also on a product sales level.