Author Archive

Can a brand really own a colour?

Can brands truly own a colour? If I were to ask you to name a purple chocolate, an orange airline, or a blue jewellry brand, I’m sure you can immediately name all three because they all use a particular colour so effectively that it has acquired secondary meaning.

How are Greek brands coping in the economic crisis?

To say that Greece is going through difficult economic times would be an understatement. How it became this way is a complex and painful topic especially to me – a born and bred Greek who moved to the UK 14 years ago.