Author Archive

How brands can capitalise from accident management

Triumph from disaster: how brands can capitalise from accident management. How The Wolseley got it right, and The Post Office got it wrong.

Krispy Kreme and some very sweet copy

These new ads by Sell!Sell! For Krispy Kreme are flying a big colourful, flag for the art of writing. With a brilliant lateral thought, they’ve captured that Bill Bernbach-esque irreverence that a lot of marketing managers often shy away from in fear of consumers ‘not getting it’.

Pizza Express opens up to consumers

This rebranding of much-loved restaurant chain Pizza Express is a great example of how brands are really opening their standards of quality and behaviour up to the consumer – using them as a both a guarantee and opportunity for interaction.