Author Archive
Jade goes smart casual with Foster’s Gold
The new Foster’s Gold TVC ad has been on loads, and we’re already using the campaign line ‘smart casual’ around the studio. When I spotted the new 6 sheet on Grays Inn Road near Chancery Lane tube station, I had to join the party behind the poster…
In: Advertising, Brand communications, Digital, Food and Drink, Ooh that's nice · Tags: beer, Campaigns, Facebook, Foster's, Interactive, lager, Premium
Cool Converse collaborations
The Comms team are loving the collaborations going on between Converse and various music artists this week.
In: Advertising, Brand Experience, Fashion, Film & Animation, Ooh that's nice · Tags: Co-branding, Collaboration, Converse, Music, Videos
Mary Portas’ new fashion brand – older and wiser?
In TopShop, looking at the rails of geometric print leggings and crop tops, I realised a brand that I have been loyal to for years was not growing up with me or offering me any alternatives. I began to wonder how many other of my trusted and well loved brands would fall by the wayside as I age.
In: Brand communications, Fashion, Ooh that's nice, Viewpoints · Tags: Brand stretch, Mary Portas, Retail, Tone of voice
I gave in to Gü, will you Gü too?
As a brand Gü have always struck the right chord with me – grown up and classy but with lots of provocative wit in their tone of voice to keep them on the right side of fun. Plus I love the indulgent puds and as the current advertising campaign calls us all to ‘Give in [...]
In: Advertising, Brand communications, Brand Experience, Digital, New launches, Ooh that's nice, Viewpoints
The Anti-art School
When we discovered the Dr. Sketchy anti-art school it seemed like the perfect place for a team outing, an opportunity to hone our drawing skills and have a bit of fun. The concept is a simple one – a traditional life drawing class with a twist. The models are “beautiful burlesque performers, bizarre circus acts, [...]
In: Ooh that's nice · Tags: Dr Sketchy, inspiration, life drawing
Mothers ruin or a true love?
I am partial to a dash or two of gin, especially Hendrick’s. I admit at first I was drawn to the apothecary style bottle and old fashioned illustrations, but the more I’ve seen the brand around and how it interacts with consumers the more I have fallen in love with it. The unusual freshness of [...]
In: Brand communications, Brand Experience, Food and Drink, Ooh that's nice · Tags: Bompas & Parr, Gin, Hendrick's, The Last Tuesday Society
Going back to their roots – Innocent Pop Up Restaurant
I have long been an Innocent fan, admiring the brand and what they stood for, but I have felt recently they have become a sell out (literally as they sold 18% to Coca Cola last year and increased to 58% this year) and was no longer doing some of the fun stuff they used to [...]
In: Brand Experience, Food and Drink, Viewpoints · Tags: Pop Up, Trends
Great copywriting on Dorling Kindersley’s movie
Is it just us creative types that get the ‘I wish I had done that’ moments? Whilst looking on YouTube I stumbled across this brilliant bit of copywriting. This video was prepared by the UK branch of Dorling Kindersley Books and produced by Khaki Films . Originally meant solely for a DK sales conference, the [...]
In: Brand communications, Digital · Tags: Books, Copywriting
