Author Archive
Design your recipe
Ikea has launched the coolest styled ingredients cookbook. It clearly displays all the ingredients and although it’s a bit of a mystery to me what you end up making with these precise, geometrically laid out ingredients, it does intrigue me to have a play.
In: Food and Drink, Graphic design, Ooh that's nice, Viewpoints · Tags: Brand stretch, Food, Ikea, Photography, Trends
Out with the old, in with the new
It is something that is happening quite a lot these days, the revival of forgotten brands. Entrepreneurs that buy the rights of old brands, bring new up-to-date design and than build on their past reputation, letting these brands shine again. We can see this happening everywhere. Examples are cars : the new Mini, the new [...]
In: Food and Drink, Viewpoints · Tags: Packaging design, Trends
Power to us with Shazam’s new SARA
In Marketing Week it was announced that Shazam will come with a new service called SARA: Shazam Audio Recognition Advertising. Basically the program aims to provide deeper consumer engagement with promotions. You simply ‘Shazam’ the spot by pointing your device in the direction of the commercial, the audio technology will recognize the specific advert and [...]
In: Advertising, Digital, Viewpoints · Tags: Mobile
