Author Archive

25th Anniversary celebrations in Maastricht

To celebrate 25 years of excellence, we were all treated to a couple of days away to eat, drink and feel the DB love. The Dutch team were off first, to a fantastic trip to Maastricht.

QR Codes: a brand fad or brand builder?

In the last two years more and more brands are making QR codes a part of their integrated marketing campaigns, clearly using the extra content as a way to differentiate themselves from competitors. Most brands have made the switch to try out new media but I wonder if many brand owners aren’t fully convinced how this innovation can benefit their brand.