Author Archive

Design Bridge visits The Efteling

Our Brand Insight Manager, Alexis Caught reports on one of our recent Dutch team outings to the Efteling.

Why do I not care about consumer electronic brands?

Joost Lindeman, Client Business Director at our office in Amsterdam, was asked to write a column for the April issue of Dutch magazine Fonk. Joost discusses the growing gap that is created between consumers and consumer electronic brands.

Dutch team visits the MOTI Museum, Breda

Tjeerd, Alex, Mary, Alicia, Gary, Claire, Lee, Neil and Sam, a bunch of designers from our Amsterdam office, recently visited the MOTI Museum in Breda. Alex wrote a nice summary about ’100 years of Dutch Graphic Design’, The Pop-Up Generation, DIY and the Supermart exhibition. Definitely worth a visit!

Frank Nas on Pharma – in Het Financieele Dagblad

Frank Nas, Managing Director at our office in Amsterdam, was interviewed by leading financial Dutch newspaper ‘Het Financieele Dagblad’ about his view on the current challenges to the threatened pharma sector and the opportunities for the industry as a whole. Here’s a synopsis, translated from the Dutch version.

Joost discusses Insurance communications, in Fonk

With around 3-4% of people apparently switching insurances companies every year, we wondered why most campaigns are so focused on convincing people to change provider. Wouldn’t it be a better idea to spend all this money to help deepen the relationship with the customers you already have? Read Joost’s latest article on this which recently appeared in Dutch magazine, Fonk.

YAZOO wins FoodBev Best Brand Redesign award

Many thanks to the jury at the FoodBev.com, for giving us a first place award for our work on YAZOO, in the in the category ‘Best Brand Redesign’. The FoodBev.com Awards celebrate creativity and innovative thinking in all of its forms in the food and beverage industry.

Alexis discusses Dutch Railway ad in Fonk

Alexis, our Insight Manager in the Amsterdam office discusses a recent NS Railways ad featuring celebrities Nick and Simon. This article appeared recently in Dutch magazine, Fonk.

Frank Reef discusses advertising in Fonk

Frank Reef, Client Director at our Amsterdam office, wrote a column for Dutch magazine Fonk about commercials in November. Here’s a summary in English.

Friday Favourites

DBN were lucky enough to check out the highlights of Dutch Design Week 2011. Boasting 150,000 visitors, we were all expecting a good show and we were not let down.

Pharma branding in the Dutch supermarket

In 2007 the regulations for OTC medication were eased significantly in the Netherlands, and since then, supermarkets have slowly but surely become an important sales channel for OTC medication. For the Dutch pharmaceutical industry it’s an extra chance to stimulate impulse purchases through a new channel.