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Lost in translation: HSBC’s gingerbread house
Everyone knows, through advertising that, HSBC knows how to communicate to its clients across the World. However, I noticed this on their website a couple of months back, which to me, is a little confusing. Being a Brit, I was told about the Hansel and Gretel story as a child (and if your not aware [...]
Posted on Mar 17th 2010 by Steven · Permalink · Leave a comment
In: Brand communications, Corporate Identity, Viewpoints · Tags: Banking, Financial Services, Trust
In: Brand communications, Corporate Identity, Viewpoints · Tags: Banking, Financial Services, Trust
