Archive for the ‘Advertising’ Category
Fear marketing – a brand challenge
Marketing to fear is often a lot more effective than marketing to ambition or aspiration. This piece of direct marketing that I received recently seems to have taken this to its natural conclusion. Surely there has to be a more tasteful way of gaining share and customers?
In: Advertising, Brand communications, Brand Strategy, Viewpoints · Tags: Direct Marketing, Fear marketing, Leaflets
Friday Favourites
Tipsy glasses, illustrated leaves, enlightened souls and more on our Friday Favourites.
In: Advertising, Art, Brand communications, Food and Drink, Ooh that's nice, Product design, Structural design, Sustainability · Tags: Environment, Glassware, Illustration, Photography, Plant for the Planet, Street art
Alexis discusses Dutch Railway ad in Fonk
Alexis, our Insight Manager in the Amsterdam office discusses a recent NS Railways ad featuring celebrities Nick and Simon. This article appeared recently in Dutch magazine, Fonk.
In: Advertising, Brand communications, Viewpoints · Tags: Celebrity endorsement, NS, Railway, Train branding, Train services
Friday Favourites
3D fish sculptures in resin, creative ideas made from books, and painstaking craft on our Friday Favourites.
In: Advertising, Architecture, Art, Brand communications, Brand Experience, Film & Animation, Food and Drink, Ooh that's nice, Product design, Retail, Structural design · Tags: Books, Fast food, Friday Favourites, Painting, Sculpture, Wimpy
Frank Reef discusses advertising in Fonk
Frank Reef, Client Director at our Amsterdam office, wrote a column for Dutch magazine Fonk about commercials in November. Here’s a summary in English.
In: Advertising, Brand communications, Digital, Viewpoints
Friday Favourites
Unusual Window Displays, films from icons, a face from 2.3 million dots and QR Code wrapping paper. Some of our Favourites found this week.
In: Advertising, Art, Brand communications, Brand Experience, Digital, Food and Drink, Graphic design, Ooh that's nice · Tags: Christmas, Copywriting, Film, Film posters, Friday Favourites, Gin, Hendrick's, Icons, QR Codes, Swiss Life, Window displays
Friday Favourites
Barbie and Vitra, light calligraphy, Dior games, Red Bull Rockets and more in our Friday Favourites.
In: Advertising, Architecture, Art, Brand communications, Brand Experience, Digital, Fashion, Film & Animation, Luxury, Ooh that's nice · Tags: Calligraphy, Canimation, Christmas, Colour, Cosmetics, Friday Favourites, Furniture, Model making, Pantone, Photography, Red Bull, Typography, Vitra
Friday Favourites
A beautifully shot Nike film, anatomically correct Mario, food taste pairings and inspired photography – some of our Friday Favourites this week.
In: Advertising, Art, Brand communications, Food and Drink, Graphic design, Ooh that's nice, Product design, Sports branding, Structural design · Tags: Ceramics, Friday Favourites, Infographic, Information Design, Information is Beautiful, Nike, Photography, Sculpture
Friday Favourites
Crazy birdhouses, book swaps, delicious typography and rubbish posters – some Favourites found this week.
In: Advertising, Art, Brand communications, Brand Experience, Fonts, Graphic design, Ooh that's nice, Product design, Structural design, Sustainability · Tags: Bird houses, Books, Friday Favourites, Goodwood Festival, Retro, Supermarket, Tesco, The Guardian, Typography, Vintage
Krispy Kreme and some very sweet copy
These new ads by Sell!Sell! For Krispy Kreme are flying a big colourful, flag for the art of writing. With a brilliant lateral thought, they’ve captured that Bill Bernbach-esque irreverence that a lot of marketing managers often shy away from in fear of consumers ‘not getting it’.
In: Advertising, Brand communications, Food and Drink, Ooh that's nice, Viewpoints · Tags: Copywriting, Krispy Kreme
