Archive for the ‘Brand communications’ Category
Friday Favourites
Tipsy glasses, illustrated leaves, enlightened souls and more on our Friday Favourites.
In: Advertising, Art, Brand communications, Food and Drink, Ooh that's nice, Product design, Structural design, Sustainability · Tags: Environment, Glassware, Illustration, Photography, Plant for the Planet, Street art
Celebrating a great relationship with KFC
Our latest reception display in the London office is to celebrate 6 years of producing great work for KFC.
In: Brand communications, Exhibitions, Food and Drink, Ooh that's nice, Retail, What are we up to? · Tags: DB Communications, Design Bridge Communications, KFC, Reception displays
Some tips for finding the right brand name
Often, a new name for an entity (product, brand, company) is hard to agree on because the solution is too new, too unfamiliar. Brand owners can reject ideas without giving them time to catch their imaginations. How can we help brand owners see the potential in a name?
In: Brand communications, Brand Strategy, Naming, Viewpoints · Tags: Brand identity, Brand language, Branding, Renaming
Friday Favourites
Button sculpture, gorgeous sign writing, wafer books and great packaging ideas, on our Friday Favourites.
In: Brand communications, Brand Experience, Exhibitions, Ooh that's nice, Product design, Structural design · Tags: 3D, Books, Hotels, Packaging design, Painting, Sculpture, Sewing, Sign writing, Spirits, Typography
Alexis discusses Dutch Railway ad in Fonk
Alexis, our Insight Manager in the Amsterdam office discusses a recent NS Railways ad featuring celebrities Nick and Simon. This article appeared recently in Dutch magazine, Fonk.
In: Advertising, Brand communications, Viewpoints · Tags: Celebrity endorsement, NS, Railway, Train branding, Train services
Friday Favourites
3D fish sculptures in resin, creative ideas made from books, and painstaking craft on our Friday Favourites.
In: Advertising, Architecture, Art, Brand communications, Brand Experience, Film & Animation, Food and Drink, Ooh that's nice, Product design, Retail, Structural design · Tags: Books, Fast food, Friday Favourites, Painting, Sculpture, Wimpy
The Apostrophe is dead. Long live the Apostrophe.
Waterstones has lost something. The once definitive bookshop is moving ahead without its apostrophe (and yes, I did have to think twice about whether to use one there) and this has set up a media storm of Biblical proportions. What does this mean for a brand name?
In: Brand communications, Corporate Identity, Fonts, Naming, Retail, Viewpoints · Tags: Apostrophe, Books, Copywriting, Waterstones
Friday Favourites
Louis Vuitton animals, vintage circus posters, a painting typewriter and more on our Friday Favourites
In: Art, Brand communications, Fashion, Fonts, Graphic design, Ooh that's nice, Product design, Retail, Structural design · Tags: 100 year celebration, Centenary, Friday Favourites, Illustration, Louis Vuitton, Posters, Sculpture
A Review of new brand names in 2011
Here are a few contenders for best or worst name of 2011, although there can never really be a truly bad name – just names that get you noticed, those new ideas we all dislike at first, but which grow on us eventually…
In: Brand communications, Corporate Identity, Digital, Food and Drink, Naming, New launches, Ooh that's nice, Product design, Retail, Technology, Viewpoints · Tags: Amazon, Avios, Bacardi, Beckhams, Diesel, Haircare, Kindle, Netflix, Personal care, Pinterest, Quikster, Ralph Lauren, VO5, Waitrose
Vodafone: Power to you. Or maybe not.
A great brand experience comes about through making an emotional connection with your consumer and, in the simplest of terms, making them feel something. So I was dismayed by a recent interaction with Vodafone, which left me feeling squashed and disappointed. Power to me? Not in this case.
In: Brand communications, Brand Experience, Corporate Identity, Viewpoints · Tags: Consumer, Customer service, Mobile, Mobile phones, Phones, Telecommunications, Vodafone
