Archive for the ‘Brand communications’ Category

Friday Favourites

Tipsy glasses, illustrated leaves, enlightened souls and more on our Friday Favourites.

Celebrating a great relationship with KFC

Our latest reception display in the London office is to celebrate 6 years of producing great work for KFC.

Some tips for finding the right brand name

Often, a new name for an entity (product, brand, company) is hard to agree on because the solution is too new, too unfamiliar. Brand owners can reject ideas without giving them time to catch their imaginations. How can we help brand owners see the potential in a name?

Friday Favourites

Button sculpture, gorgeous sign writing, wafer books and great packaging ideas, on our Friday Favourites.

Alexis discusses Dutch Railway ad in Fonk

Alexis, our Insight Manager in the Amsterdam office discusses a recent NS Railways ad featuring celebrities Nick and Simon. This article appeared recently in Dutch magazine, Fonk.

Friday Favourites

3D fish sculptures in resin, creative ideas made from books, and painstaking craft on our Friday Favourites.

The Apostrophe is dead. Long live the Apostrophe.

Waterstones has lost something. The once definitive bookshop is moving ahead without its apostrophe (and yes, I did have to think twice about whether to use one there) and this has set up a media storm of Biblical proportions. What does this mean for a brand name?

Friday Favourites

Louis Vuitton animals, vintage circus posters, a painting typewriter and more on our Friday Favourites

A Review of new brand names in 2011

Here are a few contenders for best or worst name of 2011, although there can never really be a truly bad name – just names that get you noticed, those new ideas we all dislike at first, but which grow on us eventually…

Vodafone: Power to you. Or maybe not.

A great brand experience comes about through making an emotional connection with your consumer and, in the simplest of terms, making them feel something. So I was dismayed by a recent interaction with Vodafone, which left me feeling squashed and disappointed. Power to me? Not in this case.