Archive for the ‘Brand communications’ Category

Friends on Friday Favourites

This week’s Friday Favourites is a special ‘Friends’ edition, which celebrates the work of our creative friends and acquaintances. From illustration to letterpress, street art to photography, here are a just a few of our friends whose work deserves a mention.

Friday Favourites

Incredibox is a great little tool created by French agency So Far So Good. You have to try it to see the full effects – a few screenshots won’t really do it justice. Basically it allows you to create your own little band and mix a track, by simply choosing and dragging different icons, which [...]

6 things to get you started on a Naming project

Here’s the first in a series of three posts that share Andy’s tips and advice on how to find a great name for your brand. The first one: 6 things to get you started.

Frank Nas on Pharma – in Het Financieele Dagblad

Frank Nas, Managing Director at our office in Amsterdam, was interviewed by leading financial Dutch newspaper ‘Het Financieele Dagblad’ about his view on the current challenges to the threatened pharma sector and the opportunities for the industry as a whole. Here’s a synopsis, translated from the Dutch version.

Joost discusses Insurance communications, in Fonk

With around 3-4% of people apparently switching insurances companies every year, we wondered why most campaigns are so focused on convincing people to change provider. Wouldn’t it be a better idea to spend all this money to help deepen the relationship with the customers you already have? Read Joost’s latest article on this which recently appeared in Dutch magazine, Fonk.

Friday Favourites

Flying robot musicians, food blogs for designers, Cartier’s panther and amazing photo collages – all on our Friday Favourites.

Shave Money. Shave Time.

I have no doubt that the next big razor in the market will be a feat of ergonomic engineering and will probably ‘cut hairs other razors can’t reach’, but it just doesn’t engage anymore. Basically, I’m cynical. So, as you can imagine, chancing upon a company called Dollar Shave Club was a most refreshing experience.

Friday Favourites

Three Little Pigs, Pixar in a nutshell, snow drawings and more on our Friday Favourites.

From Image to Icon and split-second decision making

Recently a group of us went down to London’s Wellcome Collection to listen to Dr. Martin Kemp talk about his latest research, published in his book Christ to Coke: How Image Becomes Icon. The topic covered different types of imagery: symbols, photos, paintings, flags, nature, science, and objects of design and how, for example, the Mona Lisa or the Coke bottle can reach a global level of recognition that sets them in a league completely of their own.

13 Tips on naming – unlucky for some?

Recently I read an article called ’13 Tips to Naming Your Startup’. It struck me as a great example of a website attempting to give good advice on brand naming, but ending up giving some poor or misleading advice. Here’s my feedback on the subject.