Archive for the ‘Brand Strategy’ Category

Apple’s maverick approach to Naming

Our Naming expert Andy Kirk discusses Mavericks OS X – Apple’s move away from its long-held tradition of naming its operating systems after cats. Where did the name come from, and does it fit with the brand?

Friday Favourites

A hand cut paper leopard, a Coke can that splits in two, edible jelly letters and playful signage for the National Trust, all on Friday Favourites.

At the Bar with King Adz

Our Thursday night talks ‘At the Bar’ invite talented individuals to inspire and enlighten. Recently we had the chance to meet ex ad man (hence the name), artist and author, King AdZ, who specialises in creating content for the youth, street, and creative cultures. Robin, designer at our Amsterdam studio writes about the highlights from the talk.

Claire Parker judges corporate design Bulls&Birds

Claire Parker, Creative Director at our Amsterdam office, is part of the ‘corporate design panel’ of Marketing Tribune magazine. This time the design panel was asked to judge the corporate identity of the recently started online fashion store: Bulls and Birds.

Claire Parker judges corporate design a.s.r.

Claire Parker, Creative Director at our Amsterdam office, is part of the ‘corporate design panel’ of Marketing Tribune magazine, so every month she will judge a corporate design, together with Tom Dorresteijn from Studio Dumbar and Stefan Pangratz from VBAT. This time the design panel was asked to judge the corporate identity of a.s.r., an insurance company.

Design-led sustainability – Zedfactory at Ecobuild

Our sustainability expert Helen Hughes visited Ecobuild in London, where she was inspired by how the design-led approach of Zedfactory encourages trade and consumers to get involved in the sustainability movement.

Friday Favourites

Hessian – a brand without a product, Vine does Valentine’s (or Valenvines), print your face in 3D chocolate, and more on Friday Favourites.

Claire Parker reviews new Alzheimer Netherlands brand identity

Claire Parker, Creative Director at our Amsterdam office, is part of the ‘corporate design panel’ of Marketing Tribune magazine, so every month she judges a corporate design. This time the design panel was asked to judge the corporate identity of Alzheimer Netherlands.

Claire Parker discusses corporate design ArboUnie

Claire Parker, Creative Director at our Amsterdam office, is part of the ‘corporate design panel’ of Marketing Tribune magazine. This time the design panel was asked to judge the corporate identity of ArboUnie, designed by Gummo.

Friday Favourites

Personalised Heinz soup, Quentin Jones’ film for Victoria Beckham, Red Stripe’s music for shoppers, and White Pencil winner Recipeace, all on Friday Favourites.