Archive for the ‘Corporate Identity’ Category

The Apostrophe is dead. Long live the Apostrophe.

Waterstones has lost something. The once definitive bookshop is moving ahead without its apostrophe (and yes, I did have to think twice about whether to use one there) and this has set up a media storm of Biblical proportions. What does this mean for a brand name?

A Review of new brand names in 2011

Here are a few contenders for best or worst name of 2011, although there can never really be a truly bad name – just names that get you noticed, those new ideas we all dislike at first, but which grow on us eventually…

Vodafone: Power to you. Or maybe not.

A great brand experience comes about through making an emotional connection with your consumer and, in the simplest of terms, making them feel something. So I was dismayed by a recent interaction with Vodafone, which left me feeling squashed and disappointed. Power to me? Not in this case.

Simon Black interviewed on Monocle radio

Head of Strategy, Simon Black, was interviewed live for Monocle 24′s business breakfast show, the Globalist. Simon discusses Fair Trade USA’s recent split from Fair Trade International and the branding issues they may face.

Dog’s Bollocks or Baby Pencils?

Looking to get into the industry? We’re involved in two Student Awards – our own Dog’s Bollocks Award and the D&AD Student Awards. Find out more here.

Let’s colour Design Bridge!

We’re very proud of our work on the global brand identity for Dulux, so to celebrate the launch we thought we’d add some colour to our lives by painting the outside of the London office in all the colours of the rainbow.

What does a Qwik-fix name mean for a brand?

It was interesting to hear that Netflix have split their film streaming business apart from their DVD-by-mail business, and called the latter offering Qwikster.

Retail branding n’that

Branding Agency Design Bridge are delighted to announce that they had nothing to do with this retail branding proposition. It must be said that whilst truth and personality are clearly at large within the proposition, it lacks a certain je ne sais quoi.

NASA brand guidelines 1978

Rather fittingly, on the week of the last Shuttle Atlantis mission I came across the NASA guideline documents on the Aiga archives.

Announcing the winners of our Student Awards

Thanks to everyone that entered our Student Awards – aka The Dog’s Bollocks Awards – this year. We received over 70 entries by designers from universities up and down the UK, plus some internationally which added an interesting global dimension to proceedings.