Archive for the ‘Corporate Identity’ Category

What does a Qwik-fix name mean for a brand?

It was interesting to hear that Netflix have split their film streaming business apart from their DVD-by-mail business, and called the latter offering Qwikster.

Retail branding n’that

Branding Agency Design Bridge are delighted to announce that they had nothing to do with this retail branding proposition. It must be said that whilst truth and personality are clearly at large within the proposition, it lacks a certain je ne sais quoi.

NASA brand guidelines 1978

Rather fittingly, on the week of the last Shuttle Atlantis mission I came across the NASA guideline documents on the Aiga archives.

Announcing the winners of our Student Awards

Thanks to everyone that entered our Student Awards – aka The Dog’s Bollocks Awards – this year. We received over 70 entries by designers from universities up and down the UK, plus some internationally which added an interesting global dimension to proceedings.

Seeing things backwards

A quick quiz for you:

What links the following: Yarg cheese; Aneres fashion designs; Harpo media production?

Posted on Mar 1st 2011 by · Permalink · 2 Comments
In: Corporate Identity, Naming

Naming ‘anxiety’ for NYSE Euronext Deutsche Börse

The merger/ acquisition of NYSE Euronext with Deutsche Börse has created a whole heap of trouble for the architects of the deal – to create the world’s biggest stock exchange – and demonstrates the power of names.

Previous entries for our DB Student Awards

We are now two months in to the DB Student Awards competition, and we’ve have been talking to both students and colleges from around the world, with some great feedback about the brief. Students and colleges currently participating in the 2011 awards are: Brunel University Central St Martins College of Art & Design Donghua University, [...]

Gap redesign their logo. Really?

Now hold on a minute, is this real? I am actually in shock, along with the rest of the marketing world and I honestly don’t think it’s real, or at least I don’t want it to be real. If you don’t know what I’m talking about then where have you been? GAP has redesigned their [...]

Pricewaterhousecoopers’ move to pwc

The news that PriceWaterhouseCoopers has officially changed its name and identity is quite exciting to me. The look and feel of the old corporate logo, and notoriously long name, always struck me as slightly anomalous within the professional services arena (especially in the close company of corporations such as Deloitte Touche Tohmatsu, Ernst & Young, [...]

Is Google about to reveal something big?

Following our post on the interactive Google logo that graced their home page yesterday, today we have been greeted by another new Google Doodle which changes colour as you type. The forums are going crazy this morning and according to many it would seem that this weeks series of logos ins’t just Google having fun.  [...]