Archive for the ‘Fashion’ Category
Can a brand really own a colour?
Can brands truly own a colour? If I were to ask you to name a purple chocolate, an orange airline, or a blue jewellry brand, I’m sure you can immediately name all three because they all use a particular colour so effectively that it has acquired secondary meaning.
In: Brand communications, Brand Strategy, Fashion, Insights, Viewpoints · Tags: Brand equity, Christian Louboutin, Colour, Footwear, Household appliances, Shoes, Viking Ranges, Wolf Ovens, YSL, Yves Saint Laurent
Friday Favourites
Another week has passed us by at breakneck speed, so time for some of our Friday Favourites – the best things that have been going around the offices this week.
In: Advertising, Brand communications, Fashion, Graphic design, Ooh that's nice · Tags: Books, Designers, Friday Favourites, Inkling, New York, Paris, Posters, Shopping malls, Wacom, Websites, Westfield Stratford
Cool Converse collaborations
The Comms team are loving the collaborations going on between Converse and various music artists this week.
In: Advertising, Brand Experience, Fashion, Film & Animation, Ooh that's nice · Tags: Co-branding, Collaboration, Converse, Music, Videos
Mary Portas’ new fashion brand – older and wiser?
In TopShop, looking at the rails of geometric print leggings and crop tops, I realised a brand that I have been loyal to for years was not growing up with me or offering me any alternatives. I began to wonder how many other of my trusted and well loved brands would fall by the wayside as I age.
In: Brand communications, Fashion, Ooh that's nice, Viewpoints · Tags: Brand stretch, Mary Portas, Retail, Tone of voice
Friday Favourites
First Airwalk created a limited edition shoe then they made it invisible to the naked eye, thanks to Gocke Sahbaz who sent this really cool, interactive campaign for Airwalk which recently won a Cannes Lion award. Using an inspired mix of apps and augmented reality, Airwalk created an invisible Pop Up store, transforming the consumer experience in to a [...]
In: Advertising, Brand communications, Digital, Fashion, Ooh that's nice, Retail, Uncategorized · Tags: Airwalk, app, Augmented reality, Discovery Channel, Dive, Friday Favourites, i phone app, Pop Up, Pop Up event, Pop Up store, shark, Shark Week, virtual reality
How will Levi’s Go Forth?
When I first read a WARC article featuring Robert Hanson, global president of the Levi’s brand, talk about the new global campaign platform, “Go Forth”, I was intrigued to see how the creative campaign would realise his strategic ambitions.
In: Advertising, Brand communications, Brand Experience, Fashion, Ooh that's nice, Retail, Uncategorized, Viewpoints · Tags: advertising, brand communications, campaign, jeans, Levi's Go Forth, Levis, Pioneer, retail design, Websites, youth culture
Favourites found this week
Last week it was all about videos, but there seems to be a lot of lovely colourful stuff among this week’s Favourites for some reason. Here are a few of the best creative ideas, products and general great things we’ve been inspired by this week (thanks to all of the contributors!). Okay, I was a [...]
In: Art, Fashion, Food and Drink, Ooh that's nice, Product design, Retail, Structural design · Tags: Colour, Ice cream, Watches, Websites
Favourites this week
It’s that time of the week again. Here are some of the best things that we’ve got excited about this week.
In: Advertising, Art, Brand communications, Brand Experience, Fashion, Film & Animation, Ooh that's nice · Tags: Friday Favourites, Male grooming, Personal care, Photography, Sewing
Favourites found this week
It’s Friday, so time for just a few of our favourite things that we’ve stumbled across this week in the world of art, design and branding.
In: Art, Fashion, Film & Animation, Fonts, Food and Drink, Ooh that's nice, Product design, Structural design · Tags: drawing, Food, Friday Favourites, Sewing, Typography
Is Converse cool enough to save the 100 club?
Rock is dead, they say. Well not yet. Here are two richly nostalgic brands whose pasts are entwined with nascent music scenes. There may be a sniff of desperation from London’s rescued 100 Club, a sigh of relief, but now it has a chance to regain some relevance so that it can soldier on a [...]
In: Brand communications, Fashion, Viewpoints · Tags: 100 Club, Converse, Music, Sponsorship, Venues
