Archive for the ‘Healthy Marketing Team’ Category
The rules of Stevia Marketing by the HMT
Stevia seems to be the natural ingredient hot topic of the moment, and with brands such as Truvia coming onto the market, it will be interesting to see the impact it has on other sweetener products such as Splenda and whether it disrupts the whole sweetener category.
Posted on Jul 27th 2011 by Lisa L · Permalink · Leave a comment
In: Brand communications, Brand Strategy, Food and Drink, Healthy Marketing Team, What are we up to? · Tags: Health, HMT, Ingredients, Stevia, Sweeteners
In: Brand communications, Brand Strategy, Food and Drink, Healthy Marketing Team, What are we up to? · Tags: Health, HMT, Ingredients, Stevia, Sweeteners
