Archive for the ‘Innovation’ Category

Dog’s Bollocks or Baby Pencils?

Looking to get into the industry? We’re involved in two Student Awards – our own Dog’s Bollocks Award and the D&AD Student Awards. Find out more here.

Can branding save the world?

Attending Future Foods the other week, some colleagues and I sampled jellyfish salad and chicken heart satay, learned about the nutritional possibilities of algae and explored our preconceptions around some non-traditional aspects of the food chain… specifically our food chain.

Friday Favourites

DBN were lucky enough to check out the highlights of Dutch Design Week 2011. Boasting 150,000 visitors, we were all expecting a good show and we were not let down.

Friday Favourites

Knitted cities, old advertising, and a massive ceramic horn – some of our favourites found this week.

Beer targeted at women: can it be credible?

Feminisation has long been a fundamental problem for the beer industry. Recent research has shown nearly 80% of women don’t drink beer, and this lack of attraction could be accredited to the lack of effort from brewers in the past to make the female market feel more included.

Favourites found this week

Here is a selection of the most inspiring ideas, creations and general things of beauty that we stumbled across this week.

Open Object: unlocking brand secrets

Using design and emerging technology in Augmented Reality, Jessi has developed an app that dramatically shifts the balance of power in product marketing, democratising the consumer experience.

Friday Favourites

Here are some of the best ideas, designs and concepts that we’ve been excited about this week.

Leaving Facebook for the real thing

Last week I left Facebook. You might not think this is big news, but let me tell you I’m one of the biggest advocates of social networking, so when my friends and family found out they were shocked, surprised and convinced I’d change my mind within a couple of days.

QR Codes: a brand fad or brand builder?

In the last two years more and more brands are making QR codes a part of their integrated marketing campaigns, clearly using the extra content as a way to differentiate themselves from competitors. Most brands have made the switch to try out new media but I wonder if many brand owners aren’t fully convinced how this innovation can benefit their brand.