Archive for the ‘Innovation’ Category

QR Codes: a brand fad or brand builder?

In the last two years more and more brands are making QR codes a part of their integrated marketing campaigns, clearly using the extra content as a way to differentiate themselves from competitors. Most brands have made the switch to try out new media but I wonder if many brand owners aren’t fully convinced how this innovation can benefit their brand.

Friday Favourites

Here are some of the best ideas and creative finds that we’ve been excited by this week.

D&AD New Blood Talks 2011

In association with D&AD’s New Blood, Design Bridge hosted an event on Friday, inviting design students and graduates to find out what it was really like working for a design agency and offering advice on how to get started. Our Group Creative Director Graham Shearsby, kicked off introductions once the young talent was seated with [...]

Favourites found this week

Some of the best things we’ve found this week, all a bit video focused for some reason. We haven’t just been sitting around watching videos all week, honest..

Favourites found this week

Here are a few of our Favourites found this week, from various links that have been making their way around the offices and blog trawls for inspiration. This week it’s rather an odd mix from product design to interiors, t shirts to campaigns.

The Story Deli Popup

The other evening, whilst hovering around the East End of London, I happened across a popup style pizza place in the remains of what used to be a scooter garage. It turned out the Story Deli, a well-known pizzeria at The Truman Brewery, Brick Lane, had moved and settled up shop, not two minutes from [...]

Our safer pint glass becomes reality

Our recent 3D innovation project with the Design Council to create a safer pint glass, has been launched in collaboration with Arc International.

Favourites found this week

Here are some the best creative ideas we’ve found this week in the world of art, design and branding. There are a few London Underground-themed happenings going on at the moment. We rather liked Stickers on the Central Line…

A week to go for final Student Competition entries

The deadline for our Student Competition has been extended slightly to Monday 23 May, so if you still want to enter, you have just over a week to send us your work. The brief in brief: Reinterpret a Category Design projects sometimes follow established category norms, but often the best work breaks these rules. ‘Breakthrough’ [...]

Brands and the royal wedding: what works?

Fascinated by the impressive array of commemorative products – not to mention brands that have in some way connected themselves with the upcoming royal wedding – we asked around the London office for views on some of the best and worst examples. We found Kate and Will’s famous PR photo plastered on nail extensions, fridges, [...]