Archive for the ‘Insights’ Category
Our Thursday night talks ‘At the Bar’ invite talented individuals to inspire and enlighten. Recently we had the chance to meet ex ad man (hence the name), artist and author, King AdZ, who specialises in creating content for the youth, street, and creative cultures. Robin, designer at our Amsterdam studio writes about the highlights from the talk.
In: Advertising, Art, At the Bar, Brand communications, Brand Experience, Brand Strategy, Fashion, Innovation, Insights, Marketing, Ooh that's nice, Seminars/talks, Viewpoints · Tags: atthebar, dbn, King Adz, youth culture
David Partington, Brand Strategist at our office in Amsterdam, was asked to write an article about Employer Branding for Fonk magazine. Here’s the full copy, including some tips for success.
In: Brand communications, Brand Experience, Brand Strategy, Careers, Corporate Identity, Employer Branding, Insights, News, Recruitment, Viewpoints · Tags: Culture, Employer branding, Fonk, Internal Engagement, ROI, tips
Alexis Caught, our Insight Manager in our Dutch office writes about The DirectoryLive.com. This portal is a resource about the world of healthcare branding and marketing – offering a level of up-to-date insight into individual agencies working in healthcare and thought-leader pieces. We wanted to share it here with you.
In: Insights, News, Pharma branding, Viewpoints
Increasingly, brands are finding it a chore to stand-out from the clutter of cereal boxes and fruit juices on food aisles. How then can players in this category be the first thing on people’s minds when they hop/drag themselves out of their warm sheets every (dreaded) morning?
In: Advertising, Brand communications, Brand Experience, Brand Strategy, Food and Drink, Graphic design, Insights, Viewpoints · Tags: Breakfast, Cereal, Coffee, Kids, Snacking, Tropicana
China’s high net worth individuals are deeply influenced by cultural roots and local sensibilities. Understanding the mindset of these consumers is crucial in building the foundation of brand communication. We dug deeper to uncover six key insights for marketing to HNWI in China.
In: Asia, Brand communications, Brand Experience, Brand Strategy, Fashion, Insights, Luxury, Viewpoints · Tags: China, high net worth individual, HNWI
More Asian women are now assuming leadership positions in global organizations and making waves in their industry, and their economic power is growing. How should brands behave to reach this important and evolving consumer group and earn its loyalty? Audrey Tsen discusses the opportunities.
In: Asia, Brand communications, Brand Strategy, Insights, Luxury, Viewpoints · Tags: Asian woman, Marketing, Women
Andreas Ioannou, Senior brand strategist at our Amsterdam office, dived into the world of waste. The world is becoming more aware of the value of waste yet waste management companies still remain the faceless heroes. Andreas wonders why…
In: Brand communications, Brand Strategy, Corporate Identity, Insights, Sustainability, Viewpoints · Tags: Waste, Waste Management
On Wednesday, April 25, I was lucky enough to hear photographer David Bailey – one of the legends of storytelling – in conversation with art critic Andrew Graham-Dixon.
In: Art, Insights, Seminars/talks · Tags: D&AD, David Bailey, Photography
Triumph from disaster: how brands can capitalise from accident management. How The Wolseley got it right, and The Post Office got it wrong.
In: Brand communications, Brand Experience, Food and Drink, Insights, Viewpoints · Tags: Customer service, Post Office, Restaurants, The Wolseley
Stuart Lancaster gave a speech at a recent event about the challenges he’d faced as the new manager of a newly assembled England rugby team (with a lot of new faces in the squad). He needed to pull them into a unified team in the relatively short space of time before the 6 Nations, and he approached it from a lovely, lateral (and dare I say, brand-centric) perspective.