Archive for the ‘Insights’ Category
Can branding save the world?
Attending Future Foods the other week, some colleagues and I sampled jellyfish salad and chicken heart satay, learned about the nutritional possibilities of algae and explored our preconceptions around some non-traditional aspects of the food chain… specifically our food chain.
In: Brand communications, Events, Food and Drink, Innovation, Insights, Seminars/talks, Sustainability, Viewpoints · Tags: Food Chain, Future Foods, Insects, Stefan Gates
Can a brand really own a colour?
Can brands truly own a colour? If I were to ask you to name a purple chocolate, an orange airline, or a blue jewellry brand, I’m sure you can immediately name all three because they all use a particular colour so effectively that it has acquired secondary meaning.
In: Brand communications, Brand Strategy, Fashion, Insights, Viewpoints · Tags: Brand equity, Christian Louboutin, Colour, Footwear, Household appliances, Shoes, Viking Ranges, Wolf Ovens, YSL, Yves Saint Laurent
Managing the shift from Rx to OTC
Pharmaceutical brand marketing is a challenging business. Creating an engagement with your target consumer is the key to successful brand development within any arena – consumer facing or B2B – but making the shift from a professional to consumer audience is a particular challenge that not many sectors, other than perhaps retail banking, have to contend with.
In: Brand communications, Brand Experience, Graphic design, Insights, Naming, Product design, Structural design, Viewpoints · Tags: OTC to Rx, Pharmaceutical
John Morris gives tips on business in Mexico
Mexico’s culture is incredibly creative. Because our frequent work with companies such as CCM – we just redesigned their Bohemia brand – our Managing Director for London, John Morris, was approached by Design Week for an article entitled “Gringo Groomers” that Emily Gosling was writing about how UK agencies such as Design Bridge can help [...]
In: Insights, News, Viewpoints · Tags: Business, Design Week, Mexico
James Whittaker on Breaking the Rules
Our Head of 3D Branding in the Amsterdam studio, James Whittaker, writes about the potential pitfalls of the “we want to be different brief,” with its different requirements and complex relationships, on the Dieline. Click here to read how brands can best navigate these challenges to keep consumers’ attention in today’s overcrowded markets.
In: Insights, News, Structural design, Viewpoints · Tags: 3D Branding, The Dieline
What do people think of your brand?
Brand Tags is a useful and pretty much awesome fun website that gives insight into what the first thing consumers think when faced with a particular brand. The idea is that brands exist purely in people’s heads. Therefore, the brand is whatever they say it is. Click on the link here, and submit whatever pops [...]
