Archive for the ‘Luxury’ Category

Friday Favourites

Zim and Zou’s leather animals for Hermès, beautiful Objects of Use, ghostly installations made of thread and the History of Type, all on Friday Favourites.

A taste of The Ginger Pig

At a time where consumer concerns are growing around authenticity of meat products in the UK, independent butcher’s The Ginger Pig is striving to create an entirely different brand experience. Strategist Chris Allan went along to a butchery evening class to be fully immersed into the brand.

Friday Favourites

LN-CC’s amazing new retail interior, the Firewall installation project, results of the DWR Champagne Chair competition and floating cars, all on Friday Favourites.

Dog’s Bollocks Student Awards 2013: Call for Entries

Final year university student? The Dog’s Bollocks Student competition is now open for 2013 entries. This is your chance to win a paid work placement in our London studio, potentially for a full time position.

Design Bridge wins 6 Pentawards!

We’re very excited and proud to win 6 Pentawards: a gold for Love 2 Bake, silver for San Miguel 1516, Heinz First Harvest and Lyle’s Happy and Glorious, and bronze for Onken and Banks limited edition rum, The Endeavour.

Never ending Sales and the effect on fashion brands

Alexis Caught, Insight Manager at our office in Amsterdam, explains how never ending sales in fashion are damaging the value perception of brands. Successful fashion brands put fashion first, have vision and above all, believe in their brand!

Friday Favourites

An environmentally-friendly shooting range, crayon sculpture portraits of the Great Depression, the Yayoi Kusama Louis Vuitton pop-up store in Singapore and the artisanal craft of salmon smoking. Check them out on this week’s Friday Favourites.

Friday Favourites

Nike’s clever new ad, David Lynch’s Dom Perignon film, stop-motion sushi and Bartek Elsner’s cardboard sculptures, all on Friday Favourites.

Friday Favourites

Makoto Azuma’s floral inspiration for Perrier-Jouët, skin tone in Pantone, Singapore’s bronze rain droplets, and yarn-bombed playgrounds, all on Friday Favourites.

6 insights for marketing to HNWI in China

China’s high net worth individuals are deeply influenced by cultural roots and local sensibilities. Understanding the mindset of these consumers is crucial in building the foundation of brand communication. We dug deeper to uncover six key insights for marketing to HNWI in China.