Archive for the ‘Naming’ Category
Our Naming expert Andy Kirk discusses Mavericks OS X – Apple’s move away from its long-held tradition of naming its operating systems after cats. Where did the name come from, and does it fit with the brand?
In: Brand communications, Brand Strategy, Naming, Technology, Viewpoints · Tags: Apple, OS X
Claire Parker, Creative Director at our Amsterdam office, is part of the ‘corporate design panel’ of Marketing Tribune magazine, so every month she will judge a corporate design, together with Tom Dorresteijn from Studio Dumbar and Stefan Pangratz from VBAT. This time the design panel was asked to judge the corporate identity of a.s.r., an insurance company.
In: Advertising, Brand communications, Brand Experience, Brand Strategy, Corporate Identity, Graphic design, Naming, News, Viewpoints · Tags: Brand identity, Charities, Corporate design panel, Corporate Identity, dbn, design, Marketing Tribune, Typography
With IKEA branching out further into hotels, what will be its recipe for success?
In: Brand communications, Brand Experience, Brand Strategy, Innovation, Naming, Viewpoints · Tags: Hotels, Ikea
Why would a London pub called The Queen Boadicea change its name? Andy Kirk discusses heritage, change and the importance of relevance in naming.
In: Brand communications, Corporate Identity, Naming, Viewpoints · Tags: Brand identity, Pubs, Queen Boadicea
Real names. Real people. Andy Kirk and Peter Laybourne of Fathom International write about how naming research needs to adapt to add value to the naming process.
In: Brand communications, Brand Strategy, Naming, Viewpoints · Tags: Research
This year’s Design Bridge Student Competition (aka Dog’s Bollocks Awards) received a fantastic response, with over 100 entries coming from colleges not only in Britain, but further afield too. We were really impressed with the standard of entry this year, which made judging very hard. Check out the work of the winner, runners up and also some honorable mentions on the blog.
In: Advertising, Awards, Brand communications, Corporate Identity, DB Student Awards, Food and Drink, Graphic design, Innovation, Naming, News, Ooh that's nice, Product design, Structural design, Sustainability · Tags: Dogs Bollocks Awards, student awards, Students
Research is becoming an increasingly important tool in finding the right brand name – to help you to select the right one – but also to add even more meaning to a name. Why then is researching a name so poorly handled, and how should it be done? Andy Kirk outlines the key principles for researching new names.
In: Brand communications, Brand Strategy, Corporate Identity, Naming, Viewpoints · Tags: Research
In the UK supermarkets, you can’t move for Union Jack-adorned packaging in the lead up to the Diamond Jubilee. We asked everyone to look out for Jubilee limited edition designs which had great ideas behind them – but the good examples were few and far between. Where were all the big ideas?
In: Advertising, Brand communications, Brand Strategy, Food and Drink, Naming, Ooh that's nice, Retail, Viewpoints · Tags: Branding, Diamond Jubilee, Fairy, Heinz, Kelloggs, Kingsmill, Marmite, Queen's Diamond Jubilee, Tyrells, Union Jack
Yell Group’s recent decision to rebrand as Hibu has generated a lot of negative responses around the name change. Is the new name a good one? Should it mean something? Andy Kirk discusses the response to a new name and what it really means for a brand.
In: Brand communications, Brand Strategy, Corporate Identity, Naming · Tags: Hibu, Rebranding, Yell
The third (and final) post from our expert Andy Kirk, providing top tips on Naming. Here we have 8 tips to help you to be aware of the problems in creating a brand name and how to stay on track.