Archive for the ‘New launches’ Category
Creative Director Asa Cook describes how we came up with the ideas for our Halloween Trick or Treacle packaging for Tate & Lyle.
In: Brand communications, Food and Drink, Graphic design, New launches, Ooh that's nice · Tags: Halloween, Limited Edition, New launches, Packaging design, Seasonal, Tate & Lyle
Chris got his hands on a ticket to the launch of a new limited edition from Smirnoff in collaboration with artist D*Face, at Wilton’s Music Hall in London. A brilliantly put together event that made real drama out of the collaboration between an inspiring street artist, and a creative vodka brand.
In: Art, Brand communications, Brand Experience, Events, Food and Drink, New launches, Product design, Structural design · Tags: D*Face, limited edition vodka, Smirnoff, Street art, Vodka
I was attracted to the story of R.W. Reed, CEO of the Studebaker Motor Company. He is reviving this classic American marque, attempting to reengineer it to bring modern values to a brand that has been off the production line for over fifty years. Why give yourself the heartache of looking for new names?
In: Naming, New launches, Viewpoints · Tags: Automotive, Studebaker
Here are a few contenders for best or worst name of 2011, although there can never really be a truly bad name – just names that get you noticed, those new ideas we all dislike at first, but which grow on us eventually…
In: Brand communications, Corporate Identity, Digital, Food and Drink, Naming, New launches, Ooh that's nice, Product design, Retail, Technology, Viewpoints · Tags: Amazon, Avios, Bacardi, Beckhams, Diesel, Haircare, Kindle, Netflix, Personal care, Pinterest, Quikster, Ralph Lauren, VO5, Waitrose
Psssst! I know where you can buy a work of art by Tracey Emin for £50. No, really I do! Not your style? How about a Damien Hirst for £7.50 complete with signed certificate of authenticity? You can even carry it in your pocket…
In: Art, Exhibitions, Film & Animation, New launches, Ooh that's nice, Technology, Uncategorized, Viewpoints, What are we up to? · Tags: Bill Viola, Brit Art, contemporary art, Damien Hirst, digital art, Forever, limited edition art, Mat Collishaw, Matt Collishaw Burning Flower, Michael Craig-Martin, mobile phone, Neon art, new gallery, s[edition], Tim Noble and Sue Webster, Tim Noble and Sue Webster Forever, Tracey Emin
Ladies, you may have seen these wonderful new packs from Lil-lets appearing in the sanitary section of the supermarket. In the past these packs have aimed to blend in or be discreet, but Lil-lets have put a fresh new spin on this, instead aiming to stand out and create a positive emotional response.
In: Graphic design, New launches, Ooh that's nice · Tags: Feminine hygiene, Packaging design, Personal care
Mr Artois, take a bow. I think the standard for total sensorial brand activation campaigns has been set!
I recently attended a two-part event held by Stella Artois, which has left me in awe. Not just at the overall experience, but at the vision of the brand and the unimaginable amount of planning needed to create such a spectacle.
In: Brand Experience, Food and Drink, New launches, Ooh that's nice · Tags: Punchdrunk, Stella Artois, The Black Diamond
As a brand Gü have always struck the right chord with me – grown up and classy but with lots of provocative wit in their tone of voice to keep them on the right side of fun. Plus I love the indulgent puds and as the current advertising campaign calls us all to ‘Give in [...]
In: Advertising, Brand communications, Brand Experience, Digital, New launches, Ooh that's nice, Viewpoints
After a week of Googling to see if it had been released to the world yet, launch night of Mahiki Coconut Liqueur was finally here!