Archive for the ‘New launches’ Category

Our spooky Halloween pack for Lyle’s Black Treacle

Creative Director Asa Cook describes how we came up with the ideas for our Halloween Trick or Treacle packaging for Tate & Lyle.

Smirnoff collaboration with D*Face

Chris got his hands on a ticket to the launch of a new limited edition from Smirnoff in collaboration with artist D*Face, at Wilton’s Music Hall in London. A brilliantly put together event that made real drama out of the collaboration between an inspiring street artist, and a creative vodka brand.

Studebaker revives the Lark, and the name

I was attracted to the story of R.W. Reed, CEO of the Studebaker Motor Company. He is reviving this classic American marque, attempting to reengineer it to bring modern values to a brand that has been off the production line for over fifty years. Why give yourself the heartache of looking for new names?

Posted on Feb 13th 2012 by · Permalink · One Comment
In: Naming, New launches, Viewpoints · Tags: ,

A Review of new brand names in 2011

Here are a few contenders for best or worst name of 2011, although there can never really be a truly bad name – just names that get you noticed, those new ideas we all dislike at first, but which grow on us eventually…

High Art in High Definition

Psssst! I know where you can buy a work of art by Tracey Emin for £50. No, really I do! Not your style? How about a Damien Hirst for £7.50 complete with signed certificate of authenticity? You can even carry it in your pocket…

Loving the new look for Lil-lets

Ladies, you may have seen these wonderful new packs from Lil-lets appearing in the sanitary section of the supermarket. In the past these packs have aimed to blend in or be discreet, but Lil-lets have put a fresh new spin on this, instead aiming to stand out and create a positive emotional response.

Stella Artois: The Black Diamond

Mr Artois, take a bow. I think the standard for total sensorial brand activation campaigns has been set!

I recently attended a two-part event held by Stella Artois, which has left me in awe. Not just at the overall experience, but at the vision of the brand and the unimaginable amount of planning needed to create such a spectacle.

I gave in to Gü, will you Gü too?

As a brand Gü have always struck the right chord with me – grown up and classy but with lots of provocative wit in their tone of voice to keep them on the right side of fun. Plus I love the indulgent puds and as the current advertising campaign calls us all to ‘Give in [...]

Mahiki Coconut launches in London

After a week of Googling to see if it had been released to the world yet, launch night of Mahiki Coconut Liqueur was finally here!