Archive for the ‘Pharma branding’ Category
James Whittaker, Head of 3D Design at our office in Amsterdam, writes for The DirectoryLive.com about how great design can help pharma brands to create connection and resonance with consumers, and stand out in the increasingly crowded marketplace.
In: Brand communications, Graphic design, Innovation, Marketing, News, Pharma branding, Product design, Structural design, Viewpoints · Tags: Pharmaceutical
James Whittaker, head of 3D branding at our Amsterdam office, wrote an article for Dutch magazine FONK about how design can help with compliance in the pharmaceutical industry. Here’s the full article, on our blog.
In: News, Pharma branding, Product design, Structural design, Viewpoints · Tags: 3D, 3D Branding, Blister packs, Compliance, Medicine
Alexis Caught, our Insight Manager in our Dutch office writes about The DirectoryLive.com. This portal is a resource about the world of healthcare branding and marketing – offering a level of up-to-date insight into individual agencies working in healthcare and thought-leader pieces. We wanted to share it here with you.
In: Insights, News, Pharma branding, Viewpoints
Frank Nas, Managing Director at our office in Amsterdam, was interviewed by leading financial Dutch newspaper ‘Het Financieele Dagblad’ about his view on the current challenges to the threatened pharma sector and the opportunities for the industry as a whole. Here’s a synopsis, translated from the Dutch version.
In: Brand communications, Brand Strategy, Graphic design, Insights, News, Pharma branding, Viewpoints · Tags: Brand identity, Packaging design, Pharmaceutical
In 2007 the regulations for OTC medication were eased significantly in the Netherlands, and since then, supermarkets have slowly but surely become an important sales channel for OTC medication. For the Dutch pharmaceutical industry it’s an extra chance to stimulate impulse purchases through a new channel.
In: Brand communications, Graphic design, News, Pharma branding, Viewpoints · Tags: OTC, Packaging, Pharmaceutical, Shelf standout
Pharmaceutical brand marketing is a challenging business. Creating an engagement with your target consumer is the key to successful brand development within any arena – consumer facing or B2B – but making the shift from a professional to consumer audience is a particular challenge that not many sectors, other than perhaps retail banking, have to contend with.