Archive for the ‘Retail’ Category

Aloha Fashionistas!

Design Bridge was there to mingle with the fashion crowd at Liberty’s last night and sample a few of the free cocktails-just a few, honest!

Retail branding n’that

Branding Agency Design Bridge are delighted to announce that they had nothing to do with this retail branding proposition. It must be said that whilst truth and personality are clearly at large within the proposition, it lacks a certain je ne sais quoi.

Pizza Express opens up to consumers

This rebranding of much-loved restaurant chain Pizza Express is a great example of how brands are really opening their standards of quality and behaviour up to the consumer – using them as a both a guarantee and opportunity for interaction.

Open Object: unlocking brand secrets

Using design and emerging technology in Augmented Reality, Jessi has developed an app that dramatically shifts the balance of power in product marketing, democratising the consumer experience.

Friday Favourites

First Airwalk created a limited edition shoe then they made it invisible to the naked eye, thanks to Gocke Sahbaz who sent this really cool, interactive campaign for Airwalk which recently won a Cannes Lion award. Using an inspired mix of apps and augmented reality, Airwalk created an invisible Pop Up store, transforming the consumer experience in to a [...]

Leaving Facebook for the real thing

Last week I left Facebook. You might not think this is big news, but let me tell you I’m one of the biggest advocates of social networking, so when my friends and family found out they were shocked, surprised and convinced I’d change my mind within a couple of days.

QR Codes: a brand fad or brand builder?

In the last two years more and more brands are making QR codes a part of their integrated marketing campaigns, clearly using the extra content as a way to differentiate themselves from competitors. Most brands have made the switch to try out new media but I wonder if many brand owners aren’t fully convinced how this innovation can benefit their brand.

How will Levi’s Go Forth?

When I first read a WARC article featuring Robert Hanson, global president of the Levi’s brand, talk about the new global campaign platform, “Go Forth”, I was intrigued to see how the creative campaign would realise his strategic ambitions.

Favourites found this week

Last week it was all about videos, but there seems to be a lot of lovely colourful stuff among this week’s Favourites for some reason. Here are a few of the best creative ideas, products and general great things we’ve been inspired by this week (thanks to all of the contributors!). Okay, I was a [...]

Favourites found this week

Some of the best things we’ve found this week, all a bit video focused for some reason. We haven’t just been sitting around watching videos all week, honest..