Archive for the ‘Sports branding’ Category

Friday Favourites

A beautifully shot Nike film, anatomically correct Mario, food taste pairings and inspired photography – some of our Friday Favourites this week.

A week to go for final Student Competition entries

The deadline for our Student Competition has been extended slightly to Monday 23 May, so if you still want to enter, you have just over a week to send us your work. The brief in brief: Reinterpret a Category Design projects sometimes follow established category norms, but often the best work breaks these rules. ‘Breakthrough’ [...]

A powerful colour

Tuesday March 29th: footie night! 5 Dutchies, 4 Brits, 2 Germans, 1 Scot, 1 Hungarian, 1 Canadian and 1 Spaniard; a mishmash of nationalities all geared up and ready to see the Dutch football team conquer the Hungarians. With beers and burgers in our stomachs we headed to the Amsterdam Arena raring to go and [...]

Will it be a Happy New Year for Brand Rooney?

He’s the second highest earning English football player behind David Beckham, with a portfolio of sponsorship deals that take his already monstrous salary onto another plane. New Year’s Day even saw him scoring again, ending his four month league drought – and his marriage seems to have weathered the storms of last year. On paper, he’s [...]

Posted on Jan 14th 2011 by Dan · Permalink · One Comment
In: Sports branding, Viewpoints · Tags: ,

How will grey affect the England rugby brand?

Last weekend I thoroughly enjoyed watching the England rugby team beat the Australians at Twickenham 35 -18, but something was wrong. I don’t mean the the fact that they won or the way they were throwing the ball around, scoring tries and playing an uncharacteristically exciting game. No, it was all to do with colour. [...]

Posted on Nov 24th 2010 by Tim P · Permalink · Leave a comment
In: Sports branding, Viewpoints · Tags: , ,

Newport the high rider can’t shake off Cardiff bogey!

Nothing beats the power of music and sport in bringing people together. Consumer brands have known this for years, seeking out appropriate associations with such pastimes in the hope that they will add magic and meaning to their consumers. Coke is a perfect example. This year it sponsored the FIFA World Cup as well summer [...]

NIKE78 exhibition redefines sports shoes

I love some of the entries to the Nike78 competition, where creatives have taken sport as inspiration, and recreated a pair of Nike shoes.  The entries are all so radically different from one another, it’s great to see so many different interpretations of the same brief. Can’t wait to see the full exhibition which is [...]

Nike Writes the Future for football and me

I’m not into football at all, but Nike’s Write the Future ad got me really excited about a game that I know nothing about. That’s pretty impressive for someone who only knows that ‘football is NOT the one where they kick the squashed ball through the big H’ (that’s rugby, apparently). This advert made me [...]

Olympic Mascots have a tough job

I might be jumping the gun – or at least going on the B of bang, but I’m saying it now – I LIKE Wenlock and Mandeveille, our Olympic 2012 Mascots. For good or bad, Mascots are a ‘need to have’ for any major sports event and the creators are often on a hiding to nothing. There’s [...]

Posted on May 21st 2010 by Dave A · Permalink · Leave a comment
In: Sports branding, Viewpoints · Tags: ,

Rapha London's Fausto Coppi exhibition

Following our post last week about Rapha Cycling Club London, I went down there last night to check out their first exhibition on Fausto Coppi.  Loved the original and replica Bianchi bikes and photos. Here are some of the pictures taken: