Archive for the ‘Sports branding’ Category

Rapha London’s Fausto Coppi exhibition

Following our post last week about Rapha Cycling Club London, I went down there last night to check out their first exhibition on Fausto Coppi.  Loved the original and replica Bianchi bikes and photos. Here are some of the pictures taken:

The colourful art of subliminal branding

Tying in your sponsorship or joint venture with a brand of a similar colour is not a new idea. Think Chelsea Football Club and Samsung (Blue), BP and M&S (Green) or Vodafone McLaren Mercedes F1 team and their links with Santander (Red). It makes sense for like minded brands to compliment each other and one [...]

When barcodes become brands

Formula 1 – home of strict rule makers and clever rule benders – is enjoying a new controversy. Long term speculation that Ferrari’s red barcode livery was guilty of subliminal branding – and a smokescreen for their continuing association with the Philip Morris Marlboro brand, four years after the rest of the sport voluntarily ceased [...]