Archive for the ‘Technology’ Category

A Review of new brand names in 2011

Here are a few contenders for best or worst name of 2011, although there can never really be a truly bad name – just names that get you noticed, those new ideas we all dislike at first, but which grow on us eventually…

Friday Favourites

Just a few of the best things we’ve stumbled across this week in our Friday Favourites.

High Art in High Definition

Psssst! I know where you can buy a work of art by Tracey Emin for £50. No, really I do! Not your style? How about a Damien Hirst for £7.50 complete with signed certificate of authenticity? You can even carry it in your pocket…

Friday Favourites

DBN were lucky enough to check out the highlights of Dutch Design Week 2011. Boasting 150,000 visitors, we were all expecting a good show and we were not let down.

Open Object: unlocking brand secrets

Using design and emerging technology in Augmented Reality, Jessi has developed an app that dramatically shifts the balance of power in product marketing, democratising the consumer experience.

QR Codes: a brand fad or brand builder?

In the last two years more and more brands are making QR codes a part of their integrated marketing campaigns, clearly using the extra content as a way to differentiate themselves from competitors. Most brands have made the switch to try out new media but I wonder if many brand owners aren’t fully convinced how this innovation can benefit their brand.

Naming the iCloud

If the best ideas are the ones that seem the most obvious when you hear them, then perhaps the best products are the ones which consumers have already started to expect or create for themselves from fragments of others. Watching Apple’s keynote revealing iCloud, I was struck by two things:

Posted on Jun 16th 2011 by Chris Charlton · Permalink · 3 Comments
In: Digital, Naming, Technology, Viewpoints · Tags: ,

Sensorial Innovation article in New Design

For the New Year issue of New Design magazine themed around Future & Innovation, our 3D Design Director, Laurent Robin-Prevallee discussed how companies can use the senses to stand out from the opposition.

What effect would mind reading have on brands?

News that telepathy and mind reading are one step closer to reality in last week’s Telegraph got me thinking. How will our ever improving ability to understand what really goes on in people’s brains transform the way that brands are created, marketed and even consumed? If our progress in mapping – and manipulating – the [...]

Posted on Sep 14th 2010 by Hugh · Permalink · Leave a comment
In: Brand Experience, Technology, Viewpoints · Tags: , ,

UPS goes the extra mile for the environment

My favourite environmental fact of the day. If transporting items from A to B for clients sits at the heart of a business model, whilst working out the most sustainable options for doing this in the long-term, it’s still possible to use existing infrastructure as intelligently as possible as UPS have shown in the US [...]

Posted on Apr 9th 2010 by Helen H · Permalink · Leave a comment
In: Sustainability, Technology · Tags: ,