Archive for the ‘Viewpoints’ Category
Frank Nas on Pharma – in Het Financieele Dagblad
Frank Nas, Managing Director at our office in Amsterdam, was interviewed by leading financial Dutch newspaper ‘Het Financieele Dagblad’ about his view on the current challenges to the threatened pharma sector and the opportunities for the industry as a whole. Here’s a synopsis, translated from the Dutch version.
In: Brand communications, Brand Strategy, Graphic design, Insights, News, Viewpoints · Tags: Brand identity, Packaging design, Pharmaceutical
Friday Favourites
Flying robot musicians, food blogs for designers, Cartier’s panther and amazing photo collages – all on our Friday Favourites.
In: Advertising, Art, Brand communications, Digital, Film & Animation, Food and Drink, Ooh that's nice, Product design, Technology, Viewpoints · Tags: Berlin Philharmonic Orchestra, Cartier, Friday Favourites, Jewellery, Music, Photography, TED talks, Websites
Shave Money. Shave Time.
I have no doubt that the next big razor in the market will be a feat of ergonomic engineering and will probably ‘cut hairs other razors can’t reach’, but it just doesn’t engage anymore. Basically, I’m cynical. So, as you can imagine, chancing upon a company called Dollar Shave Club was a most refreshing experience.
In: Advertising, Brand communications, Brand Strategy, Ooh that's nice, Viewpoints · Tags: Dollar Shave Club, Male grooming, Shaving
Simon Black on the future for Costa Cruises
In the wake of the second disaster for the Costa cruising brand, Group Strategy Partner, Simon Black, is interviewed live on Monocle 24 Radio on the road to recovery when brands are in crisis. Not all brand challenges are design and creative focused. Some are strategic from start to finish.
In: Brand Strategy, News, Viewpoints, What are we up to? · Tags: Costa cruise brand, Midori House, Monocle 24, Simon Black
From Image to Icon and split-second decision making
Recently a group of us went down to London’s Wellcome Collection to listen to Dr. Martin Kemp talk about his latest research, published in his book Christ to Coke: How Image Becomes Icon. The topic covered different types of imagery: symbols, photos, paintings, flags, nature, science, and objects of design and how, for example, the Mona Lisa or the Coke bottle can reach a global level of recognition that sets them in a league completely of their own.
In: Art, Brand communications, Brand Strategy, Viewpoints · Tags: Books, Christ to Coke, Dr Martin Kemp, Icons, Wellcome Collection
Highlights from Designs of the Year
If you haven’t had the chance yet to explore the Design Museum’s Designs of the Year Awards, we’d highly recommend it. Ashley Woodfield, Press Manager at the Design Museum, tells me there is a ‘real buzz’ surrounding the Designs of the Year Awards 2012 and he’s right.
In: Art, Awards, Events, Exhibitions, Graphic design, Ooh that's nice, Viewpoints, What are we up to? · Tags: Designs of the Year, GF Smith Digital Campaign, Koen Taselaar, Noma Bar Cut it Out, Stockmann Packaging, The Design Museum
London’s Fourth Plinth is ‘Ab Fab’
Today, Joanna Lumley unveiled the 2012 incarnation of the Fourth Plinth, Powerless Structures, Fig 101, created by London and Berlin based artists, Michael Elmgreen and Ingar Dragset and Design Bridge was there to witness it.
In: Art, Events, Ooh that's nice, Seminars/talks, Viewpoints, What are we up to? · Tags: Elmgreen & Dragset, Fourth Plinth, Joanna Lumley, Michael Elmgreen & Ingar Dragset, Powerless Structures, s[edition]
13 Tips on naming – unlucky for some?
Recently I read an article called ’13 Tips to Naming Your Startup’. It struck me as a great example of a website attempting to give good advice on brand naming, but ending up giving some poor or misleading advice. Here’s my feedback on the subject.
In: Brand communications, Brand Strategy, Corporate Identity, Naming, Viewpoints · Tags: Brand naming
Studebaker revives the Lark, and the name
I was attracted to the story of R.W. Reed, CEO of the Studebaker Motor Company. He is reviving this classic American marque, attempting to reengineer it to bring modern values to a brand that has been off the production line for over fifty years. Why give yourself the heartache of looking for new names?
In: Naming, New launches, Viewpoints · Tags: Automotive, Studebaker
The Gulf of America?
First we had Staines upon Thames, now a Gulf of Mexico name-change is proposed to Gulf of America. What can Staines learn from this?
In: Naming, Viewpoints · Tags: Destination branding
