Cool Converse collaborations
You could call this an early Friday Favourite but we thought it was worth sharing before that. The Comms team are loving the collaborations going on between Converse and various music artists this week. We think Matt and Kim are ace and always have them playing in the London studio anyway, so we were quite excited about this collaboration featuring Soulja Boy and Andrew W.K. The video’s great and you can take a sneak peek behind the scenes and download the track here.
Converse is one of those timeless classic brands that can pull off that connection with music really well, it has the heritage and the authenticity to back it up and makes the final output believable. By choosing the right music artists (as in, cool ones) it reinforces our belief that All Stars should be the shoe of choice for everyone. Or at least those in the creative industry anyway..
And then Lyndon found an older collaboration with N.E.R.D., Santagold and Julian Casablancas, featuring Pharrell – another cool video which we quite like and thought was worth sharing.
In: Advertising, Brand Experience, Fashion, Film & Animation, Ooh that's nice · Tags: Co-branding, Collaboration, Converse, Music, Videos