Design Bridge Wins Two Design Effectiveness Awards!

Design Bridge was doubly effective at the DBA Design Effectiveness Awards, winning silver and bronze awards in the packaging design category.  Tate & Lyle’s Limited edition ‘To Have & To Hold’ Royal Icing Sugar won a silver award.  Our Amsterdam Studio share the celebrations, winning bronze for Dutch fruit juice By Hoogesteger, proving Design Bridge consistently delivers results from centres of excellence worldwide.  The awards were revealed at the ceremony on 16 February at The Brewery, London.  Our MD, John Morris was there to collect the awards with Client, Hoogesteger Fresh Food, and our talented creative team.

From left: Michiel van't Hek, General Manager, Hoogesteger Fresh Food, with Deborah Dawton, CEO, DBA and Bas Van Herten, Client Services Director, Design Bridge Amsterdam

Judged exclusively by a panel of senior marketers, the DBA Awards are the only awards in the industry that use commercial data as the key judgement criteria.  A winning entry not only demonstrates a well executed design strategy but also an effective client-agency relationship.  As recognition of design’s commercial impact the awards reflect Design Bridge’s core aspirations for our clients and ultimately, their business.  An aspiration that is perfectly articulated by winning limited edition To Have & To Hold, an idea Design Bridge proposed to coincide with the opportunity of the Royal Wedding which launched from idea to shelf in just under seven weeks.  Group Creative Director, Graham Shearsby, says:

“To Have & To Hold  is a great example of intuitive thinking. We  seized upon an idea that fitted perfectly with the brand’s personality and tone of voice, coupled with the perfect product – literally the icing on the cake.  The most effective branding and package design lures you in and emotionally captures your imagination. We spend time to truly understand the truth and the personality behind brands we work with, it inspires great ideas and truly effective design.”

We are very proud that our design By Hoogesteger won a bronze award, Claire Parker, Creative Director Design Bridge Amsterdam said:

“It is wonderful to see that our commitment to the Big Idea resulted in such commercial success. The simplicity and restraint of the design really proves that a little can go a long way. Without any additional media or marketing support the pack really had to work hard, winning this award proves what a well thought-out and professionally executed design strategy can achieve. “

Client Michiel van’t Hek, General Manager, Hoogesteger Fresh Food attended the ceremony to collect the award, commending Design Bridge’s approach to reposition the brand in a new category:

“With a sales increase of 42% and a 10% increase in market share less than 8 months after launch, the design has had some juicy returns. Winning the award proof that Design Bridge is a true partner in terms of strategic and effective design to build commercial successful brands.”

Ceremony images courtesy of DBA.

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