Diageo Awards Mahiki for Global Marketing Brilliance

We are delighted to announce Design Bridge has been crowned a global winner at Diageo’s Marketing Brilliance Awards, held on the 21st March in London.  The awards recognise Diageo’s continued move to embrace innovation in its brand campaigns.  Design Bridge won in the category of Design & Gifting for Mahiki Coconut, Bill Goodenough, Group Executive Chairman and Graham Shearsby, Group Creative Director attended the event to pick up our award.

From left: Andy Fennell, Chief Marketing Officer, Diageo, Bill Goodenough, Group Executive Chairman, Design Bridge, Syl Saller, Global Innovation Director, Diageo, Graham Shearsby, Group Creative Director, Design Bridge Photo: Neil Turner/Timbismedia

Since launching in June Mahiki Coconut has created real excitement in the market and this will be its second award with hopefully more to come!  We are thrilled our design has been recognised by Diageo as the best in design and gifting across its global portfolio. Graham Shearsby, Group Creative Director, Design Bridge says,

“We are delighted to receive this award, it’s a testament to a great client-agency relationship and a belief in backing creativity, challenging conventions and bravely taking some risks.”

Andy Fennell, Diageo Chief Marketing Officer, commented,

“All the marketing recognised fundamentally changes the nature of our engagement with consumers through our brands…Our agencies have truly shown their skill and dexterity in developing innovative work that continues to build our brands. I am delighted to be able to recognise and celebrate their creative ideas and achievements.”