It’s F1 weekend here in Singapore! This is the fourth year the Grand Prix is being held on our sunny island and we’re getting in the swing of things for this week’s Friday Favourites.
(Photo by Tim Chong/Reuters)
Last week British Formula One team McLaren released this video as a build-up to their debut appearance at the Paris Motor Show on September 27.
The star of the video is their upcoming new supercar, bathed in beautiful streams of light. To create this effect the team used a revolutionary method of light painting, created with custom-designed 3D animation software, a moving 3D light printer and meticulously capturing each frame 1,000 times by moving the camera slightly each time. (via Facebook and Speedhunters)
The new car, the McLaren P1 was built ”to be the best driver’s car in the world on road and track” and reflects the company’s 50 years of Formula One racing and road car heritage. Thanks Tom for finding this. (via McLaren Automotive)
Tom also found this innovative new app that allows thrifty Singaporeans split cab fares efficiently. We know how difficult it is to get a cab sometimes, especially with the traffic jams in the lead up to the F1 races, and how expensive it has become with all the ERP gantries sprouting up in town. The Split-it! Taxi Sharing app uses location-based technology to find users nearby and link them up with like-minded folks who want to share a cab. It’s not only great for saving money, but also helps save the environment. The app is available on iPhone, Blackberry and is coming to Android soon. (via Facebook)
In Japan, automobile makers Nissan are innovating in their own way. They introduced the online interactive campaign for the new Nissan Note that uses the scrolling tactic that worked so well for Uniqlo’s recent Pinterest takeover.
To see the campaign, go to the Nissan Note campaign website and either manually scroll down or click on the tabs numbered 01 to 04 to see the animation in motion. With the cheeky tagline: “long scroll, long drive, long life”, this campaign presents an interesting way of capturing the attention of Internet users. Thanks Grace A for this.
Grace also shared this fun Facebook project by students from Het 4e Gymnasium, a secondary school in Amsterdam. They found a new use for the recently introduced Facebook timeline – using it to chart the evolution of fashion all the way from the 50s till now.
The page is in Dutch so you might have to use Google Translate to read it, but it provides a nice visual history of major trends and designers that have come and gone over the years. They’ve also created pages chronologically charting Magellan’s voyage around the world, inventions of the 20th century and the rise and fall of the Soviet Union. Who says you can’t learn anything from Facebook?
On the topic of roads and races, James L found this clever Google Maps manipulation by Christoph Niemann, an illustrator for The New York Times online. Christoph illustrates these cleverly in the cartographic style of Google Maps, each alluding to a completely un-map-related topic, be it breakfast, retail goods, groceries or the Hokey Pokey.
In: Advertising, Asia, Brand communications, Digital, Fashion, Graphic design · Tags: Applications, design, F1, Facebook, Formula One, Friday Favourites, Google Maps, Illustration, Light painting, McLaren, Mobile, Nissan, Singapore, Uniqlo