NASA brand guidelines 1978

Rather fittingly, on the week of the last Shuttle Atlantis mission I came across the NASA guideline documents on the Aiga archives. Beautifully simple, its fascinating to see the iconic branding applied to everything from spaceships to delivery vans. A dream job for any designer.


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  1. Written by Peter Preston
    on July 26, 2011 at 9:50 am
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    It wasn’t a complicated branding operation, was it?

  2. Written by Christian Bird
    on July 26, 2011 at 10:05 am
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    A lot of restraint and clean execution. I suppose the print budget may have been spent on rocket fuel!

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