Our Naming expert Andy Kirk discusses Mavericks OS X – Apple’s move away from its long-held tradition of naming its operating systems after cats. Where did the name come from, and does it fit with the brand?
In: Brand communications, Brand Strategy, Naming, Technology, Viewpoints · Tags: Apple, OS X
Joost Lindeman, Client Business Director at our office in Amsterdam, was asked to write a column for the April issue of Dutch magazine Fonk. Joost discusses the growing gap that is created between consumers and consumer electronic brands.
In: Brand communications, Brand Experience, Brand Strategy, News, Viewpoints · Tags: Apple, Consumer Electronics, Fonk, Philips, Saturn
Pundits are already calling the new Apple TV the i-TV, which, certainly in the UK, is raising as smile because one of the major broadcasters is ITV. Maybe this is a chance for them to out-do everyone and surprise with a new style of naming. If Amazon can do it with the Kindle, why not the beloved Apple?
In: Brand communications, Brand Strategy, Digital, Naming, Viewpoints · Tags: Apple, Apple TV, iTV, Television
Just a few of the best things we’ve stumbled across this week in our Friday Favourites.
In: Art, Brand communications, Digital, Luxury, Ooh that's nice, Product design, Structural design, Technology · Tags: Apple, Colourlovers, Footwear design, Friday Favourites, iPhone, Kobi Levi, Luggage, Novum, Samsung, Samsung Galaxy, Sculpture, Shoes
If the best ideas are the ones that seem the most obvious when you hear them, then perhaps the best products are the ones which consumers have already started to expect or create for themselves from fragments of others. Watching Apple’s keynote revealing iCloud, I was struck by two things:
In: Digital, Naming, Technology, Viewpoints · Tags: Apple, iCloud
With ‘hundreds’ of brand briefs landing on my desk, iPad seems one of the few brands daring to target the grey generation.
In: Digital, Product design, Structural design, Viewpoints · Tags: 3D Branding, Apple, Grey generation, iPad
What is the value of family over identity? That is what came to mind when I saw the new member of the i-family pop it’s head out to the media world a few weeks ago. Another way of saying this is how much does the iPad actually have to look like a scaled up iPhone [...]