Using design and emerging technology in Augmented Reality, Jessi has developed an app that dramatically shifts the balance of power in product marketing, democratising the consumer experience.
In: Brand Experience, Digital, Innovation, Product design, Retail, Technology · Tags: apps, Augmented reality, Innovation, Innovation Design Engineering, Jessi Baker, Open Object, RCA, Royal College of Art
First Airwalk created a limited edition shoe then they made it invisible to the naked eye, thanks to Gocke Sahbaz who sent this really cool, interactive campaign for Airwalk which recently won a Cannes Lion award. Using an inspired mix of apps and augmented reality, Airwalk created an invisible Pop Up store, transforming the consumer experience in to a [...]
In: Advertising, Brand communications, Digital, Fashion, Ooh that's nice, Retail, Uncategorized · Tags: Airwalk, app, Augmented reality, Discovery Channel, Dive, Friday Favourites, i phone app, Pop Up, Pop Up event, Pop Up store, shark, Shark Week, virtual reality
In the last two years more and more brands are making QR codes a part of their integrated marketing campaigns, clearly using the extra content as a way to differentiate themselves from competitors. Most brands have made the switch to try out new media but I wonder if many brand owners aren’t fully convinced how this innovation can benefit their brand.
In: Advertising, Brand communications, Brand Experience, Digital, Food and Drink, Innovation, Retail, Technology, Viewpoints · Tags: Augmented reality, QR Codes
Back in March at London’s Victoria station, Lynx delivered an augmented reality angel down on to unsuspecting, but then rather delighted commuters.
In: Brand communications, Brand Experience, Digital, Ooh that's nice · Tags: Augmented reality, Lynx, Male grooming, Personal care
Interesting post on Digital Buzz Blog showing two videos about what we’ll apparently be doing in the future with the help of Augmented (Hyper) Reality. Keiichi Matsuda created this wonderful video for his Masters in Architecture, which looks at how augmented reality might put the functions of architecture and consumerism into a new context in [...]
In: Digital, Innovation, Technology · Tags: Augmented reality
So adidas have launched ‘the first Augmented Reality experience in footwear‘, which sounds like something from a sci fi film from the 1980s, but hopefully more hi-tech and impressive. According to the article on Popsop, adidas are launching a collection of 5 iconic Originals shoes, with an Augmented Reality code on the tongue. The idea [...]
In: Fashion, Innovation · Tags: Augmented reality
Augmented Reality is a bit of a hot topic at the moment (nice post coming soon on this from Chris, watch this space – Eds). Interesting to see this week that Stella have just launched a Christmas e-card using augmented reality, created by Bright Spark Digital. According to the article on Popsop: ‘Stella Artois is [...]