Any name you like, as long as it’s black

“What I’ve learned in my career is it’s product that matters, not the name.” This is a big gauntlet thrown down by Ford marketing chief Jim Farley in a recent USA Today article; a whole chicken and egg debate about the place in marketing of the brand name. Surely, no one would doubt the importance of a brand name? Would they?

Posted on Jan 19th 2012 by Andy K · Permalink · Leave a comment
In: Brand Strategy, Naming, Viewpoints · Tags: , , , ,

Friday Favourites this week

Time for Friday Favourites, so to celebrate a week of inspiring productivity, here are some of the great things that we that we’ve got excited about this week, this time with a bit of a playful theme…

Favourites found this week

A bit of a mish-mash of favourite stuff found this week. Loving Veronika Wildgruber‘s series of sculpted wooden chairs – a nice  play on the nature of materials. Found via Today and Tomorrow Our London studio has discovered (and loving) the Vuvuzela app for iPhone – not annoying at all… Couture Car Covers created by [...]

Mastering the Routemaster

The Beetle, the Mini, the Fiat 500 and now the Routemaster bus. All have been or are being updated and contemporised (among many others), and I was hoping to draw some learning from the transformations that have taken place. Now speaking honestly this was principally because I love the transformations that have taken place on [...]

It's no joke: April Fools campaigns can drive sales

BMW’s recent Political Roundel Attachment Tag advert in the UK offers drivers the ability to change their car badge to reflect the colour of their political party. The blurb said: ‘for more information write to http://www.uwebeanhadde@bmw.co.uk ‘…. It took sometime for the penny to drop. Perhaps I’m just particularly gullible, perhaps I was caught off [...]