Pixel portraits, Chris Ware’s New Yorker cover, John Cleese on Creativity and Fischli & Weiss on this week’s Friday Favourites.
In: Art, Brand communications, Film & Animation, Ooh that's nice, Product design, Structural design · Tags: Automotive, Cars, Chris Ware, Comics, Cover design, Creativity, Fischli & Weiss, Friday Favourites, Magazines, Michel Gondry, Portraits, Sculpture, The New Yorker
I was attracted to the story of R.W. Reed, CEO of the Studebaker Motor Company. He is reviving this classic American marque, attempting to reengineer it to bring modern values to a brand that has been off the production line for over fifty years. Why give yourself the heartache of looking for new names?
In: Naming, New launches, Viewpoints · Tags: Automotive, Studebaker
“What I’ve learned in my career is it’s product that matters, not the name.” This is a big gauntlet thrown down by Ford marketing chief Jim Farley in a recent USA Today article; a whole chicken and egg debate about the place in marketing of the brand name. Surely, no one would doubt the importance of a brand name? Would they?
In: Brand Strategy, Naming, Viewpoints · Tags: Automotive, Brand naming, Cars, Ford, USA Today
Time for Friday Favourites, so to celebrate a week of inspiring productivity, here are some of the great things that we that we’ve got excited about this week, this time with a bit of a playful theme…
In: Advertising, Architecture, Art, Brand communications, Food and Drink, Graphic design, Ooh that's nice, Product design, Structural design · Tags: Automotive, Friday Favourites, Installation, Paper, Retro
A bit of a mish-mash of favourite stuff found this week. Loving Veronika Wildgruber‘s series of sculpted wooden chairs – a nice play on the nature of materials. Found via Today and Tomorrow Our London studio has discovered (and loving) the Vuvuzela app for iPhone – not annoying at all… Couture Car Covers created by [...]
In: Art, Film & Animation, Ooh that's nice, Product design · Tags: Animation, Automotive, Football, iPhone, Sculpture
The Beetle, the Mini, the Fiat 500 and now the Routemaster bus. All have been or are being updated and contemporised (among many others), and I was hoping to draw some learning from the transformations that have taken place. Now speaking honestly this was principally because I love the transformations that have taken place on [...]
In: Product design, Structural design, Viewpoints · Tags: Automotive, Fiat, Mini, Routemaster, VW Beetle
BMW’s recent Political Roundel Attachment Tag advert in the UK offers drivers the ability to change their car badge to reflect the colour of their political party. The blurb said: ‘for more information write to http://email@example.com ‘…. It took sometime for the penny to drop. Perhaps I’m just particularly gullible, perhaps I was caught off [...]