Lost in translation: HSBC's gingerbread house

Everyone knows, through advertising that, HSBC knows how to communicate to its clients across the World. However, I noticed this on their website a couple of months back, which to me, is a little confusing. Being a Brit, I was told about the Hansel and Gretel story as a child  (and if your not aware [...]

Values vs Personality

In removing the name Deutsche Bank from its core identity – with the logo remaining, Deutsche Bank raises some really very interesting questions. For me this is about values vs personality. They say they are doing it because of brands being emotional capital and they wish to focus on this. Fine. But is there a [...]

Posted on Feb 15th 2010 by Simon · Permalink · Leave a comment
In: Corporate Identity, Viewpoints · Tags: ,