Claire Parker, Creative Director at our Amsterdam office, is now part of the ‘corporate design panel’ of Dutch Marketing Tribune magazine, so every month she will judge a corporate design. The first case to ‘judge’ was ‘Albert Heijn to go’, we’ve translated the critique for you here.
In: Brand Experience, Corporate Identity, News, Uncategorized, Viewpoints · Tags: Brand identity, Brand naming, Branding, Corporate design panel, Marketing Tribune
Quality over quantity, knowing your audience, category rules and more in Andy’s 7 tips for creating great brand names.
In: Brand communications, Brand Strategy, Naming, Viewpoints · Tags: Brand naming
Here’s the first in a series of three posts that share Andy’s tips and advice on how to find a great name for your brand. The first one: 6 things to get you started.
In: Brand communications, Brand Strategy, Corporate Identity, Naming, Viewpoints · Tags: Brand naming, Renaming
Recently I read an article called ’13 Tips to Naming Your Startup’. It struck me as a great example of a website attempting to give good advice on brand naming, but ending up giving some poor or misleading advice. Here’s my feedback on the subject.
In: Brand communications, Brand Strategy, Corporate Identity, Naming, Viewpoints · Tags: Brand naming
“What I’ve learned in my career is it’s product that matters, not the name.” This is a big gauntlet thrown down by Ford marketing chief Jim Farley in a recent USA Today article; a whole chicken and egg debate about the place in marketing of the brand name. Surely, no one would doubt the importance of a brand name? Would they?
In: Brand Strategy, Naming, Viewpoints · Tags: Automotive, Brand naming, Cars, Ford, USA Today
It was interesting to hear that Netflix have split their film streaming business apart from their DVD-by-mail business, and called the latter offering Qwikster.