Increasingly, brands are finding it a chore to stand-out from the clutter of cereal boxes and fruit juices on food aisles. How then can players in this category be the first thing on people’s minds when they hop/drag themselves out of their warm sheets every (dreaded) morning?
In: Advertising, Brand communications, Brand Experience, Brand Strategy, Food and Drink, Graphic design, Insights, Viewpoints · Tags: Breakfast, Cereal, Coffee, Kids, Snacking, Tropicana
It’s that time of year again when we don aprons and fry things for charity. Our Christmas Charity Breakfast was a huge success this year: we raised over £550 for Crisis UK!
In: Food and Drink, Ooh that's nice, What are we up to? · Tags: Breakfast, Charities, Christmas, Crisis
The latest offering from Marmite is being launched – or is it trialled – across London with a blaze of innovative and perfectly on-brand activity. The product is a Marmite Cereal Bar and the big idea is that the people from Marmite really are not sure if their new product is going to fly or [...]
In: Advertising, Food and Drink, Innovation · Tags: Brand stretch, Breakfast, Campaigns, Marmite
Cold weather plus new year resolutions equals an urgent search for a hot but healthy breakfast. This week, I found the answer in the most unlikely of places – Paw Ridge, a mountainous forestscape inhabited by a gang of friendly, fluffy characters called Marv, Derek and Chuckles. No, I have not lost my marbles, Paw [...]