Will it be a Happy New Year for Brand Rooney?
He’s the second highest earning English football player behind David Beckham, with a portfolio of sponsorship deals that take his already monstrous salary onto another plane. New Year’s Day even saw him scoring again, ending his four month league drought – and his marriage seems to have weathered the storms of last year. On paper, he’s [...]
In: Sports branding, Viewpoints · Tags: Celebrities, Football
I'll eat what she's wearing!
What do fashion and food trends have in common? Fashion has traditionally been very authoritative and top-down; the larger than life fashion gurus telling us what to wear. But now fashion is all about street style, how real people are wearing clothes and this is informing fashion instead. You can’t pick up a fashion magazine [...]
In: Fashion, Food and Drink · Tags: Celebrities, Trends
Celebrity 'Token of Love' eBay auction for Coram
Today marks the launch of an eBay auction in aid of Coram, the UK’s oldest children’s charity. Certain treasured personal possessions belonging to well known celebrities including Stephen Fry, Lulu, Ian Rankin and Strictly’s Anton Du Beke and Flavia Cacaceas have been donated as their ‘Token of Love’ to raise money for charity. The eBay [...]
In: Brand communications, What are we up to? · Tags: Celebrities, Charity, eBay
Well done M&S!
How delightful that M&S have selected their new clothes horses to appeal to women of a certain age. No offense but there’s a whiff of Mills & Boon stereotyping about these choices – glamorous successful 30-somethings with nothing unlikeable about them; one even snagged George Clooney (yes, snagged) however fleetingly which adds a bit of [...]
In: Fashion, Retail, Viewpoints · Tags: Celebrities, M&S
The trouble with nicknames
After reading Geoffrey Wheatcroft‘s article in The Guardian last week – ‘Off the Boil, in with Belly‘- about the decline of the English nickname, it got me thinking. Unimaginative pet names are probably a sign that we aren’t as fond of celebs as Heat magazine would have us believe. Nicknames are terms of endearment (Maccadees; [...]
In: Naming, Viewpoints · Tags: Celebrities, Nicknames
