China’s huge colourful ice castle, hand drawn maps and illustrated cities, and leaf typography, all on Friday Favourites.
In: Art, Fonts, Graphic design, Ooh that's nice, Structural design · Tags: China, Hand drawn, Ice sculpture, Illustration, Maps, Painting, Typography, Winter
China’s high net worth individuals are deeply influenced by cultural roots and local sensibilities. Understanding the mindset of these consumers is crucial in building the foundation of brand communication. We dug deeper to uncover six key insights for marketing to HNWI in China.