5 ways brands are saying: ‘We Heart Breakfast!’
Increasingly, brands are finding it a chore to stand-out from the clutter of cereal boxes and fruit juices on food aisles. How then can players in this category be the first thing on people’s minds when they hop/drag themselves out of their warm sheets every (dreaded) morning?
In: Advertising, Brand communications, Brand Experience, Brand Strategy, Food and Drink, Graphic design, Insights, Viewpoints · Tags: Breakfast, Cereal, Coffee, Kids, Snacking, Tropicana
Why is the Compleat Cup a great piece of design?
Numerous initiatives are going on out there to make the ubiquitous coffee cup greener and whilst we all get our heads round the habit of a reusable cup, here’s neat solution called Compleat Cup from an architect in the US who developed this idea in his spare time.
In: Food and Drink, Ooh that's nice, Product design, Sustainability, Viewpoints · Tags: Coffee, Compleat cup, Hot beverages, Reusable cups
Friday Favourites
Here are some of the best ideas, designs and concepts that we’ve been excited about this week.
In: Graphic design, Innovation, Product design, Structural design · Tags: Coffee, Friday Favourites, Packaging, Packaging design, Pharmaceutical
Favourites found this week
What with all the excitement about the launch of our new website, we’ve been a bit behind on sharing our favourites found this week. Here are the best finds of the week in the world of art, design and branding.
In: Brand Experience, Food and Drink, Graphic design, Ooh that's nice, Product design, Retail · Tags: April Fools Day, Coffee, Music, Personal care, soap, Starbucks, Typography
Favourites found this week
I was blown away by this amazing sound sculpture created for the Canon Pixma ad, by Dentsu in collaboration with photographer Linden Gledhill. Pure colour inspiration.The images and film were created by placing a membrane over a small speaker, and dripping paint onto the membrane which jumped up and down when the music was switched [...]
In: Advertising, Art, Brand communications, Digital, Exhibitions, Film & Animation, Innovation, Retail · Tags: Cafes, Canon, Coffee, Lectures, Monet, Websites
Do we need Starbucks’ single estate coffee?
‘We mustn’t waste the opportunity of this crisis’. That was Barack Obama’s message to Americans in 2008. Some people thought that global belt tightening brought on by the recession would change consumer behaviour – for the better. We would be shocked into a more sustainable way of living. So what are we to make of [...]
In: Food and Drink, Luxury, Viewpoints · Tags: Coffee, Premium, Recession, Starbucks
