Friday Favourites
Barbie and Vitra, light calligraphy, Dior games, Red Bull Rockets and more in our Friday Favourites.
In: Advertising, Architecture, Art, Brand communications, Brand Experience, Digital, Fashion, Film & Animation, Luxury, Ooh that's nice · Tags: Calligraphy, Canimation, Christmas, Colour, Cosmetics, Friday Favourites, Furniture, Model making, Pantone, Photography, Red Bull, Typography, Vitra
Let’s colour Design Bridge!
We’re very proud of our work on the global brand identity for Dulux, so to celebrate the launch we thought we’d add some colour to our lives by painting the outside of the London office in all the colours of the rainbow.
In: Brand communications, Corporate Identity, Graphic design, Ooh that's nice, What are we up to? · Tags: Akzo Nobel, Colour, Design Bridge, DIY, Dulux, Dulux Let's Colour, Paint, Reception displays
Can a brand really own a colour?
Can brands truly own a colour? If I were to ask you to name a purple chocolate, an orange airline, or a blue jewellry brand, I’m sure you can immediately name all three because they all use a particular colour so effectively that it has acquired secondary meaning.
In: Brand communications, Brand Strategy, Fashion, Insights, Viewpoints · Tags: Brand equity, Christian Louboutin, Colour, Footwear, Household appliances, Shoes, Viking Ranges, Wolf Ovens, YSL, Yves Saint Laurent
Friday Favourites
Here are some of the best ideas and creative finds that we’ve been excited by this week.
In: Food and Drink, Graphic design, Innovation, Ooh that's nice, Product design, Structural design · Tags: Colour, Friday Favourites, Furniture, Packaging, Packaging design, Soft drinks, Vending
Favourites found this week
Last week it was all about videos, but there seems to be a lot of lovely colourful stuff among this week’s Favourites for some reason. Here are a few of the best creative ideas, products and general great things we’ve been inspired by this week (thanks to all of the contributors!). Okay, I was a [...]
In: Art, Fashion, Food and Drink, Ooh that's nice, Product design, Retail, Structural design · Tags: Colour, Ice cream, Watches, Websites
A powerful colour
Tuesday March 29th: footie night! 5 Dutchies, 4 Brits, 2 Germans, 1 Scot, 1 Hungarian, 1 Canadian and 1 Spaniard; a mishmash of nationalities all geared up and ready to see the Dutch football team conquer the Hungarians. With beers and burgers in our stomachs we headed to the Amsterdam Arena raring to go and [...]
In: Sports branding, Viewpoints, What are we up to? · Tags: Amsterdam, Colour, Dutch love of orange, Football, Orange
How will grey affect the England rugby brand?
Last weekend I thoroughly enjoyed watching the England rugby team beat the Australians at Twickenham 35 -18, but something was wrong. I don’t mean the the fact that they won or the way they were throwing the ball around, scoring tries and playing an uncharacteristically exciting game. No, it was all to do with colour. [...]
In: Sports branding, Viewpoints · Tags: Colour, England, Rugby
Favourites found this week
A rather colourful and frivolous set of favourites found this week: Fabulous, inspiring idea: Jeroen Koolhaas and Dre Urhahn‘s ‘O Morro’ project – working with locals to create a ‘rainbow landscape’ in a favela in Rio de Janeiro. You can also donate to the FavelaPainting site here. Found via Cakehead Loves Evil, more on Life [...]
In: Architecture, Art, Ooh that's nice · Tags: Colour, Haas&Hahn
The colourful art of subliminal branding
Tying in your sponsorship or joint venture with a brand of a similar colour is not a new idea. Think Chelsea Football Club and Samsung (Blue), BP and M&S (Green) or Vodafone McLaren Mercedes F1 team and their links with Santander (Red). It makes sense for like minded brands to compliment each other and one [...]
In: Brand communications, Brand Experience, Sports branding · Tags: BP, Chelsea FC, Colour, F1, Ferrari, M&S, Marlboro, Santander, Subliminal branding, Tobacco, Vodafone
Product design monotone monotony
In 18 years of product design I have never managed to read the ‘Consumer Electronics (CE) design manual’ page 35 that says that consumer electronics products need to be painted either silver or black or some indeterminate between-tone. Neither evidently did the Samsung designer who came up with the G-series hard drive and frankly, thank [...]
In: Innovation, Product design, Viewpoints · Tags: Colour, Consumer Electronics, Samsung
