UPS goes the extra mile for the environment
My favourite environmental fact of the day. If transporting items from A to B for clients sits at the heart of a business model, whilst working out the most sustainable options for doing this in the long-term, it’s still possible to use existing infrastructure as intelligently as possible as UPS have shown in the US [...]
In: Sustainability, Technology · Tags: Environment, UPS
Earth Hour: a beautiful sight
This gallery at Boston.com has some fantastic images of the world’s major urban sites plunged into darkness during the global Earth Hour awareness campaign. Organised by the WWF for the fourth year running, the synchronisation of the event created a much needed sense of urgency across the globe. More than symbolic – it saved physical [...]
In: Sustainability · Tags: Earth Hour, Environment, WWF
Brands do their bit for WWF’s Earth Hour
Great to see so many commercial organisations backing WWF’s Earth Hour, which happens this Saturday at 8.30pm. As a brand, it’s one thing to support the cause and explain to interested stakeholders what actions you are taking to ‘do your bit’ but for some brands it is also an opportunity to go a step further [...]
In: Brand communications, Sustainability · Tags: Earth Hour, Environment, Ikea, Sponsorship, WWF
Conflicted Consumer: The Eco-quarreller
There is a great article in yesterday’s Times 2 about the emergence of ‘eco-quarrelers’ – couples, families and friends whose relationships are negatively affected by differing attitudes towards the environment and appropriate ecologically friendly behaviour. The article suggests that conflict arises because ‘adhering to green principles gives people a sense of moral purpose’, so when [...]
In: Sustainability, Viewpoints · Tags: Eco, Environment
Water or Carbon footprint?
Water footprint? Something as harmless as water can still have a footprint? Oh yeah. Here’s why: Nearly any product uses water during some stage of production. This already counts towards the water footprint. Cooling the machines on the production line. Or irrigating the wheat in countries not as blessed with a year round precipitation as [...]
In: Sustainability · Tags: Environment, Water footprint
